Freshly

Freshly is an on-demand delivery service specialising in fresh fruits and vegetables, aimed at bringing farm-quality produce directly to consumers’ doorsteps. The company focuses on sourcing high-quality, seasonal items from trusted growers and suppliers, ensuring freshness, nutritional value and minimal handling time. By leveraging a technology-driven ordering platform, Freshly offers customers a convenient way to shop for daily essentials while reducing reliance on traditional marketplaces. Its model emphasises fast delivery, transparent sourcing and consistent product quality to meet the growing demand for healthy, farm-fresh food options.

Core Products & Services 

• Fresh Fruits: Seasonal and exotic varieties sourced directly from farms.

• Fresh Vegetables: Everyday staples and leafy greens.

• Exotic Produce: Imported and premium fruits & vegetables.

• Curated Produce Boxes: Pre-selected assortments for convenience.

• On-Demand Delivery: Quick doorstep delivery of fresh produce.

Business Model and Revenue Streams

• Product Margins: Catering to high-margin fresh produce categories sold by unorganized vendors; claimed gross margins of 40–45%.
• Delivery Fees: Nominal charges applied for the convenience of rapid doorstep delivery.
• Hyper-Local, Direct Supply Chain: Freshly sources fruits and vegetables directly from local mandis (central markets) and bypasses central warehousing. Goods are stocked in dark stores and delivered to customers within 10–15 minutes—maximizing freshness and minimizing spoilage.
• Quick Commerce: Positions itself as a specialized quick-commerce platform focused solely on fresh produce, targeting urban, tier 1 & 2 households.