Arva Health

Arva Health is a pioneering fertility care startup founded by Dipalie Bajaj and Nidhi Panchmal. Headquartered in Bengaluru, India, Arva operates in  the healthcare industry, specifically focusing on reproductive health. The company aims to revolutionize fertility care by integrating advanced technology, expert medical care, diagnostics, and personalized support under one roof.

Core Products and Services

Arva Health offers a comprehensive suite of fertility services, including:

• At-Home Fertility Testing: Provides clinically-backed AMH testing for women, offering insights into egg reserve levels.

• Fertility Coaching and Pre-Conception Care: Offers personalized guidance and support to help couples explore all fertility options before considering invasive treatments.

• Egg Freezing and IVF Services: Delivers these advanced treatments in a modern, judgment-free setting.

• Digital Platform for Continuous Support: Plans to develop a digital platform to provide ongoing fertility support.

Unique Value Proposition

Arva Health's unique value proposition lies in its patient-first approach, which emphasizes accessibility, affordability, and a stigma-free environment. By integrating technology with personalized care, Arva aims to improve fertility outcomes and enhance the overall patient experience.

Business Model & Revenue Streams

Revenue Generation

Arva Health primarily generates revenue through service fees for fertility testing, consultations, egg freezing, and IVF treatments. The company operates on a B2C model, focusing on individual patients seeking fertility care.

Monetization Strategies

• Direct Service Fees: Charges patients for fertility assessments, consultations, and treatments like IVF and egg freezing.

• Subscription Models: Plans to offer subscription-based services through its digital platform for continuous fertility support.

Customer Segmentation

Arva Health targets individuals and couples seeking fertility care, with a focus on women's health. The company aims to expand its services to include men's fertility support in the future.

Growth Strategy

Arva Health's growth strategy involves:

• Market Expansion: Plans to open tech-enabled fertility clinics in ten locations across India, including Mumbai and Delhi, by 2027.

• Product Innovation: Continuously enhances its services by integrating advanced technology and personalized care.

• Partnerships: Focuses on building strategic partnerships to increase its market reach and improve fertility care accessibility.