BRND.ME

BRND.ME

Creates and elevates global health, wellness, and lifestyle brands for the digital era

Founded

2021

Headquarters

Bengaluru (India)

Status

Series B

Company Details

BRND.ME is a creator-tech company that sits right in the heart of the $250 billion influencer and content marketing industry. But instead of building another creator marketplace or just another brand campaign tool, BRND.ME is taking a different path. The company focuses on creators influencers, artists, storytellers, niche experts — become brands in their own right. Not just promote someone else’s product, but launch their own. They’re building a model where creators can design, launch, and scale their own product lines with the same ease as clicking “post.”

Core Products and Services

  • Brand-building infrastructure: Creators get access to everything they need to build a product brand from design to manufacturing to go-to-market strategy.

  • No-code launch tools: BRND.ME gives creators a way to launch and run their own digital storefronts without writing a single line of code.

  • Made-for-creator supply chain: The backend is built for smaller drops, custom SKUs, and limited-run collections not bulky, one-size-fits-all inventory.

  • Support across the journey: From packaging to delivery, returns, and even CX the entire engine is managed so creators can focus on their audience.

  • Data and feedback loop: Real-time data on sales, returns, and customer feedback helps creators learn, adapt, and grow like true founders.

Business Model and Revenue Streams

  • Revenue share: Instead of charging upfront fees, BRND.ME takes a percentage from each sale. So when the creator wins, they win too.

  • Premium services: For creators looking to scale fast or launch premium brands, there are optional add-ons — things like product R&D, influencer-led manufacturing, or paid design support.

  • Repeat launches: As creators grow, they launch new products. This creates ongoing revenue without additional acquisition cost — the relationship deepens over time.

  • Enterprise collaborations: BRND.ME also works with agencies and studios managing multiple creators, offering bundled services under enterprise terms.

Key People

Ananth Narayanan

Vinay Juluri

Meghana Rao Mojjada

Key Metrics

Total Equity Funding

$207 Million

No. of Funding Rounds

7

Latest Funding Round

$802 K, Angel

as of May 7, 2024

Post Money Valuation

$1.2 Billion

as of November 16, 2021

Funding Multiple

N/A

as of N/A

Investors

Alpha Wave Global

and 3 more

Employee Count

572

Similar Companies

Graas

Exit Details

N/A

All Funding Rounds

DateRound NameAmountValuationRevenueRevenue Multiple
Investors
May 7, 2024Angel$802 K----
November 16, 2021Series B$135 Million$1.2 Billion--Alpha Wave Global, Accel, Norwest Venture Partners, Tiger Global Management, Prosus, Alteria Capital
May 28, 2021Series A (Debt+ Equity)$50 Million$242 Million--Accel, Alpha Wave Global, Norwest Venture Partners, SAB Holding, Alteria Capital, Tiger Global Management

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