Cybrilla

Cybrilla Technologies is a leading Indian fintech company specializing in digitizing financial infrastructure for the wealth management and mutual fund industries. Cybrilla has emerged as a pivotal technology enabler for mutual fund companies, fintech startups, and asset management companies (AMCs) across India and increasingly in global markets. This platform empowers partners to launch, scale, and innovate mutual fund distribution and wealth management solutions rapidly, reducing integration times and operational costs.

Unique Value Proposition

• API-Driven Financial Infrastructure: Enables partners to mix and match APIs for custom solutions, dramatically simplifying mutual fund transactions and distribution.

• Decentralized Protocol Leadership: In 2024, Cybrilla became the first company in India to process a live decentralized mutual fund transaction on the ONDC (Open Network for Digital Commerce) protocol, after helping write the ONDC protocol for the mutual fund industry.

• Regulatory Milestone: Received an RTA (Registrar and Transfer Agent) license from SEBI in March 2024, allowing deeper partnerships with fund houses and the ability to decentralize and sachetize investments.

• Industry Recognition: Trusted by over 70 partners, including India’s first robo-advisor and direct mutual fund platform, and recognized for driving financial inclusion through collaborations with major AMCs like UTI.

• Impact: Cybrilla’s solutions are instrumental in expanding mutual fund access to Tier 2 and Tier 3 cities, supporting India’s financial inclusion agenda.

Business Model & Revenue Streams

• Platform Subscription Fees: Partners (AMCs, fintech startups, wealth managers) pay recurring fees to access and use the Fintech Primitives API platform.

• Implementation & Integration Charges: One-time or project-based fees for onboarding, custom integrations, and solution deployment.

• Transaction-Based Fees: Revenue generated from the volume of mutual fund transactions processed via Cybrilla’s APIs, especially as an RTA and ONDC protocol enabler.

• Value-Added Services: Additional modules such as compliance, reporting, analytics, and regulatory tools are offered as premium services.

• Consulting & Custom Development: Bespoke fintech solutions and advisory for partners with unique requirements.

Customer Segmentation

• B2B Focus: Target customers are mutual fund companies, AMCs, fintech startups, wealth management firms, and large financial institutions.

• Enterprise Partnerships: Strategic alliances with major AMCs (e.g., UTI) and distribution platforms for deep integration and co-innovation.

Growth Strategy

• Market Expansion: Leveraging the ONDC protocol and SEBI RTA license to penetrate new geographies and untapped segments, especially Tier 2/3 cities.

• Product Innovation: Continuous enhancement of the Fintech Primitives platform, adding new APIs and decentralized finance capabilities.

• Strategic Partnerships: Collaborating with leading AMCs, digital commerce networks, and financial institutions to drive adoption and scale.

• Regulatory Alignment: Early adoption of new regulatory frameworks (e.g., ONDC, SEBI RTA) positions Cybrilla as a trusted infrastructure provider.

• Thought Leadership: Active participation in industry protocol development and standard-setting, reinforcing Cybrilla’s role as an innovation leader.

Conclusion 

Cybrilla is redefining the backbone of India’s mutual fund and wealth management ecosystem through robust, API-driven infrastructure and a pioneering approach to decentralized finance. Its unique blend of regulatory alignment, technical innovation, and strategic partnerships makes it a compelling choice for investors, researchers, and industry professionals seeking exposure to the next wave of financial technology transformation in India and beyond.