Dream Sports

Dream Sports is India’s premier sports technology conglomerate. The company operates at the intersection of sports, technology and fan engagement, serving a massive and growing user base of over 250 million sports enthusiasts across India and beyond. Dream Sports’ mission is to "Make Sports Better" by delivering innovative digital experiences that connect fans, athletes and brands.

Core Products & Services 

• Dream11: India’s largest fantasy sports platform where users create virtual teams for cricket, football, basketball, kabaddi and more, joining contests for cash prizes and rewards.

• FanCode: Sports content and commerce platform offering live streaming, match highlights, real-time scores, news and official sports merchandise.

• DreamSetGo: Premium sports travel and hospitality services, providing curated experiences and VIP access to major sporting events worldwide.

• DreamX: Accelerator and innovation platform supporting sports tech startups.

• DreamPay: Payment gateway solutions tailored for sports transactions.

• Dream Sports Foundation: Grassroots sports development and athlete support programs, nurturing talent and supporting Indian sports at multiple levels

Business Model & Revenue Streams

Dream Sports operates a multi-faceted, digital-first business model, generating revenue through several synergistic channels:

• Fantasy Sports Entry Fees: The core revenue driver is Dream11, where users pay entry fees to participate in fantasy sports contests. Dream Sports retains a commission (typically 15–20%) from the prize pool of these paid contests.

• Subscription Fees: Platforms like FanCode offer premium content, live streaming and analytics through monthly or annual subscription models, creating recurring revenue.

• Advertising & Sponsorships: Monetization through display ads, sponsored content and brand partnerships across its platforms, leveraging a highly engaged sports audience.

• Affiliate Marketing: Revenue from affiliate partnerships, promoting sports brands and earning commissions on sales or referrals.

• In-App Purchases & Merchandising: FanCode and Dream11 offer in-app purchases, virtual goods and exclusive sports merchandise.

• Sports Travel & Experiences: DreamSetGo generates revenue from curated sports travel packages, VIP event access and hospitality experiences.

• Payment Solutions: DreamPay facilitates secure transactions, potentially earning service and transaction fees.

Customer Segmentation

• B2C: The primary audience is sports fans, fantasy gamers and enthusiasts seeking live content, exclusive experiences, and interactive engagement.

• B2B: Dream Sports partners with sports leagues, teams brands and tech startups for sponsorships, collaborations and technology solutions.

Growth Strategy

• Market Expansion: Scaling its user base across India and exploring new geographies, with a focus on both metro and non-metro cities.

• Product Innovation: Continuous enhancement of digital platforms, introduction of new gaming formats and use of AI/analytics for personalized experiences.

• Strategic Partnerships: Collaborating with global tech leaders (e.g., Microsoft) and sports organizations to drive innovation and expand offerings.

• Acquisitions & Investments: Investing in sports tech startups via DreamX and acquiring complementary businesses to strengthen its ecosystem.

• Data-Driven Personalization: Leveraging analytics to optimize user engagement, retention and monetization.