Eternz

Eternz is a curated online marketplace specializing in jewelry Operating under Eternz Fashion Private Limited Eternz’s platform brings together an exclusive selection of high-quality jewelry from both Indian and international brands, targeting urban Indian markets and aspiring to become the go-to destination for jewelry discovery and shopping.

Products and Services 

• Jewelry Collections: Curated range of rings, earrings, necklaces, bangles and more in silver, gold, diamond and fashion styles from premium Indian and international brands.

• Customization: Personalized and bespoke jewelry options, including engravings and tailor-made designs.

• Quality Assurance: Certified authentic products with quality guarantees to build customer trust.

• Shopping Experience: User-friendly online platform with secure payments and dedicated customer support.

• Brand Partnerships: Collaborates with 75+ trusted brands like GIVA, Joules by Radhika and Palmonas.

• Future Plans: Launching a physical experience center to complement the online marketplace.

Eternz combines curated products, personalization and quality assurance to offer a trusted, seamless jewelry shopping experience.

Business Model & Revenue Streams

Eternz operates as a curated vertical marketplace, generating revenue primarily through:

• Direct Sales: Selling jewelry from partner brands directly to consumers via its online platform.

• Marketplace Commissions: Charging commissions to brands and designers for each sale made through the Eternz platform.

• Brand Partnerships: Facilitating distribution and customer acquisition for both national and international brands, potentially including promotional fees or partnership arrangements.

• Customization and Personalization Services: Offering value-added services such as bespoke jewelry customization, which may command premium pricing.

Customer Segmentation

• B2C : Urban, digitally savvy consumers-especially Millennials and Gen Z-seeking fashion-forward, trustworthy jewelry options for both daily wear and special occasions.

• B2B: Brands and designers looking to scale their presence in the Indian market through a dedicated, high-intent customer base.

Growth Strategy

• Market Expansion: Focusing on urban centers across India and onboarding international brands to diversify offerings.

• Product Innovation: Expanding the catalog to include gold and diamond jewelry and enhancing customization features.

• Strategic Partnerships: Collaborating with established and emerging brands to broaden the product range and improve distribution.

• Omnichannel Experience: Planning to open an offline experience center to provide a tactile, immersive shopping experience, further building customer trust.