Firstclub

Firstclub is an online shopping platform offering a wide range of multi-category grocery products, designed to provide customers with a convenient and efficient digital retail experience. The platform curates everyday essentials and specialty items across diverse product segments, enabling users to access quality groceries from the comfort of their homes while benefiting from streamlined ordering, secure transactions and reliable delivery services.

Core Products and Services

• Groceries & Staples: Wide range of everyday essentials including grains, pulses, oils and spices.
• Fresh Produce: Farm-fresh fruits, vegetables and leafy greens.
• Dairy & Bakery: Milk, curd, cheese, butter, breads and baked goods.
• Snacks & Beverages: Chips, biscuits, juices, soft drinks and health drinks.
• Packaged Foods: Ready-to-eat meals, noodles, sauces and condiments.
• Personal & Home Care: Cleaning supplies, toiletries and hygiene products.

Business Model & Revenue Streams

• Membership Subscriptions: The core of FirstClub’s revenue model is its subscription-based membership, granting exclusive access to its curated product selection and premium services. This approach ensures recurring revenue and high customer retention, similar to successful international models like Costco.

• Direct Product Sales: Members purchase premium groceries, fresh foods, bakery, dairy, nutrition and supplements through the FirstClub app or website. The company earns a margin on each sale, leveraging its curated supply chain and exclusive sourcing

• Offline Experience Centers: FirstClub will operate physical stores that double as experience centers, allowing members to sample products and engage with the brand. These stores drive additional sales and deepen customer loyalty.

• Brand Partnerships and Promotions: By providing a platform for premium and emerging brands to reach affluent urban households, FirstClub can generate revenue through promotional partnerships, exclusive launches and co-branded campaigns.