Hoopr

Hoopr is India's first AI-powered music licensing platform focused on providing royalty-free music for content creators, brands and businesses.

Core Products and Services

• AI-powered music licensing platform offering a vast library of premium, copyright-free music in multiple languages and genres

• Subscription plans for digital creators, influencers and businesses to access music for videos, ads, and films

• Customized brand solutions combining music library access, platform features and creator networks for impactful music-driven marketing campaigns

• Licensing of popular and trending music tracks for commercial use via the Hoopr Smash platform

• Engagement with a large network of artists and creators, facilitating music distribution and amplification via social media channels

Business Model and Revenue Streams

• Generates subscription revenue from creators and businesses who pay for access to its royalty-free music library

• Earns licensing fees from brands and content creators who license music tracks for diverse uses, including advertising and video production

• Provides bespoke brand solutions involving customized music campaigns and content co-creation via Hoopr Brand Solutions

• Operates a revenue-sharing model, ensuring a significant portion of licensing revenue goes directly to artists, facilitated through royalty partnerships

• Expands with enterprise subscriptions and partnerships with agencies, brands and artists, creating a scalable revenue ecosystem