Humpy Farms

Humpy Farms is a Pune-based, direct-to-consumer (D2C) organic farming startup specializing in A2 milk and a wide range of organic daily essentials. Humpy Farms champions climate-smart, regenerative agriculture and ethical sourcing, aiming to restore the health of the planet while delivering chemical-free, nutritious food to Indian households. The company’s mission is to provide authentic, lab-tested, and traceable food products, while ensuring fair pay and dignified livelihoods for its network of family farmers.

Core Products & Services

• A2 Milk: Desi cow and buffalo A2 milk, delivered raw or pasteurized, tested for DNA and 16+ adulterants, available on a subscription model in Pune.

• Dairy Products: Paneer, cheese, classic and vedic ghee, dahi, and more.

• Organic Essentials: Cold-pressed oils, rice, flours, seeds, dals, millets, spices, honey, salt, and bread—delivered across India via app, website, and select e-commerce partners.

• Lab Testing & Transparency: Every batch is lab-tested, and customers receive quality certificates, ensuring trust and authenticity.

• Farmer Empowerment: Fair pricing, buy-back facilities, and capacity building for 6500+ farmers, with a strong focus on sustainable livelihoods.

Unique Value Proposition

• Ethical & Climate-Smart Farming: No synthetic pesticides, hormones, or harmful chemicals; animals are ethically raised and cared for.

• Traceability & Certification: Rigorous DNA and adulterant testing for A2 milk, transparent quality checks, and direct farmer partnerships.

• Tech-Enabled D2C Model: Native mobile app, online marketplace, and subscription services for seamless consumer experience.

• Community Impact: Uplifting rural livelihoods, supporting women in agriculture, and fostering a community-driven approach to food production.

Business Model & Revenue Streams

• Direct Sales (D2C): Subscription Model: A2 milk and dairy products delivered on a subscription basis in Pune, ensuring steady recurring revenue.

• Marketplace Partnerships: Select products available on third-party e-commerce sites, expanding reach beyond their own platform.

• B2B & Institutional Sales: Bulk supply to restaurants, hotels, and wellness centers seeking premium, traceable organic ingredients.

• Angel & Strategic Funding: Raised capital to scale tech, expand D2C operations, and invest in brand-building.

Customer Segmentation

• B2C: Urban, health-conscious families, professionals, and premium consumers seeking authentic, chemical-free food.

• B2B: Restaurants, cafes, wellness centers, and food retailers focused on quality and traceability.

Growth Strategy

• Geographic Expansion: Scaling fresh dairy delivery in Pune and planning to expand perishables to other cities; non-perishables already available nationwide.

• Product Innovation: Launching new organic staples, extending shelf life for perishables, and introducing tech-enabled traceability features.

• Farmer Network Expansion: Increasing the number of partner farmers and deepening community engagement for sustainable sourcing.

• Brand Partnerships: Collaborating with wellness brands and influencers to boost awareness and credibility.

• Technology Investment: Enhancing the app, logistics, and customer experience for higher retention and operational efficiency.