Krutrim

Krutrim is a pioneering Indian artificial intelligence (AI) company. The visionary entrepreneur behind Ola and Ola Electric. Krutrim operates at the intersection of deeptech, AI infrastructure and silicon chip design, with additional offices in Singapore and San Francisco. The company’s mission is to build India’s first end-to-end AI computing stack, empowering enterprises, developers, and researchers to create AI-powered solutions tailored for the Indian context.

Core Products and Services

• AI Cloud Services (Krutrim Cloud): Offers access to large language models, high-performance GPU resources and APIs for AI compute and location services, enabling enterprises and developers to accelerate AI projects at scale.

• Foundational AI Models: Krutrim develops large language models (LLMs) and multi-modal AI capabilities (text, voice, image, video), with a strong focus on Indian languages and cultural context, setting it apart from global competitors.

• Silicon Chips: The company has launched India’s first domestically designed AI chips-Bodhi (AI), Sarv (general computing) and Ojas (edge devices)-optimizing performance and cost for AI workloads and data centers.

• AI-Powered Applications: Products like the Krutrim Assistant and AI customer care solutions automate tasks across sectors such as healthcare, education, transportation and agriculture.

• Developer Tools: Krutrim provides a model catalog, developer playground and APIs for seamless integration and experimentation.

Business Model & Revenue Streams

• AI Cloud Services (B2B, B2C, Enterprise): Revenue is generated by providing GPU-as-a-service, model-as-a-service and API access to enterprises, startups, and developers. Pricing is typically usage-based (e.g., per million tokens for LLM APIs), enabling flexible scaling for customers.

• Silicon Chip Sales: Krutrim monetizes its proprietary AI and general-purpose chips by selling to data centers, enterprises and edge device manufacturers, addressing the demand for cost-effective, high-performance hardware.

• Sector-Specific AI Solutions: The company collaborates with businesses in healthcare, education, transportation, and agriculture to deliver tailored AI applications, often through direct contracts or SaaS models.

• Developer and Platform Tools: Monetization through subscriptions or pay-as-you-go access to developer tools, model playgrounds and advanced APIs.

• Marketplace and Ecosystem: By hosting third-party models (e.g., Meta’s Llama 4, DeepSeek), Krutrim may earn commissions or platform fees from developers utilizing these resources.

Future Outlook & Strategic Priorities

• AI & Semiconductor Leadership: Focused on developing advanced AI models and custom semiconductor chips, aiming to position India as a global leader in AI and chip technology.

• Supercomputing & Cloud Expansion: Building India’s largest supercomputer in partnership with Lenovo and NVIDIA, and scaling cloud infrastructure to 1 GW by 2028 to support AI workloads and generative AI applications.

• Product Innovation: Launching new AI chips (Bodhi, Sarv, Ojas) and expanding Krutrim Cloud with over 50 new offerings, including AI Pods, AI Studio and multimodal language tools.

• Market Expansion: Targeting global and domestic markets, with a focus on data centers, cloud service providers and startups; offering incentives like free cloud services to developers and ONDC users.

Top Clients & Partnerships

• Key Technology Partners: Lenovo (supercomputing), NVIDIA (GB200 supercomputer deployment), Arm and Untether AI (AI chip development).

• Ola Group Integration: Krutrim’s AI solutions are live with Ola Electric and Ola Cabs, powering customer care and operational platforms.

• Developer & Startup Ecosystem: Over 25,000 developers and 250 billion API calls on Krutrim Cloud; initiatives like “Krutrim for Startups” and free cloud credits to foster adoption.

• Open-Source & Industry Collaboration: Partnerships with IT firms and open-source communities to advance Indic language AI and democratize access to advanced models.

• Strategic Alliances: Engaging with investors such as Matrix Partners and collaborating with ONDC to broaden reach and impact.