Limelight

Limelight

Digital brand offering lab-grown diamond jewelry

Founded

2018

Headquarters

Mumbai (India)

Status

Series A

Company Details

Limelight Lab Grown Diamonds Ltd has rapidly emerged as India’s recognized sustainable luxury diamond brand, specializing in lab-grown CVD (Chemical Vapor Deposition) diamond-studded jewellery. The company operates at the intersection of luxury, sustainability, and technology, serving both domestic and international markets through a network of over 30 exclusive stores and 30 shop-in-shops across 35+ Indian cities. Limelight’s unique value proposition is its vertically integrated model—backed by the world’s largest lab-grown diamond producer (Bhathwari Group) and Asia’s largest jewellery manufacturer (Emerald Group)—enabling unmatched quality, scale, and design innovation.

 Core Products and Services

  • Lab-Grown Diamond Jewellery: Wide range of IGI and GIA-certified rings, earrings, necklaces, bracelets, and pendants, crafted from pure CVD diamonds.

  • Custom Design & Bespoke Services: Personalized jewellery design, lifetime repair, and customization for high-value clients.

  • Sustainable Collections: Exclusive lines using recycled gold, paper-based packaging, and solar-powered production, with a focus on eco-friendly luxury.

  • Retail & Digital Experience: Omnichannel presence with physical stores, shop-in-shops, and a robust e-commerce platform for seamless customer engagement

 Business Model & Revenue Streams

  • Product Sales: Core revenue from direct sales of lab-grown diamond jewellery through exclusive stores, shop-in-shops, and online channels.

  • Franchise & Retail Partnerships: Franchise model with over 65 partners across major Indian cities, expanding reach and brand presence.

  • B2B Collaborations: Strategic alliances with jewellery manufacturers and distributors for global market access

Top Clients & Partnerships

  • Bhathwari Group: World’s largest CVD diamond producer, ensuring consistent supply and quality.
  • Emerald Group: Asia’s largest jewellery manufacturer, providing design, manufacturing, and distribution scale.
  • Franchise Network: 65+ partners across India, supporting rapid retail expansion.

 Future Outlook & Strategic Priorities

  • Retail Expansion: Aggressive rollout of new stores and shop-in-shops, targeting 50+ exclusive outlets by 2026 (reflecting recent market trends).

  • Product Innovation: Launch of new sustainable collections, custom design services, and expansion into international markets.

  • Sustainability Leadership: Continued investment in ESG+ practices, renewable energy, and circularity in materials and packaging.

  • Regulatory Uncertainty: Evolving standards for lab-grown diamonds, jewellery certification, and sustainability disclosures could impact compliance and costs.

  • Macroeconomic Volatility: Fluctuations in consumer demand, gold and diamond prices, and global luxury trends may affect growth

Key People

Pooja Sheth

Kalpan Dalal

Nirav Bhatt

Key Metrics

Total Equity Funding

$14.7 million

No. of Funding Rounds

3

Latest Funding Round

$11.0Million, Series A

as of February 4, 2025

Post Money Valuation

$39.8Million

as of February 4, 2025

Funding Multiple

2.7

as of February 4, 2025

Investors

Emerald Jewel Industry India

and 2 more

Employee Count

84

Similar Companies

Littlebox India

Exit Details

N/A

All Funding Rounds

DateRound NameAmountValuationRevenueRevenue Multiple
Investors
February 4, 2025Series A$11.0Million$39.8 Million-- Compact Structure Fund
March 29, 2024 Seed$2.5Million $44.0Million$8.5Million- Hok Global
May 12, 2023Seed$1.1Million$10.8Million$4.6Million2.1x Emerald Jewel Industry India

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