Mirana Toys

Mirana Toys is a new-age toy manufacturing company that designs and builds smart, tech-enabled toys which blend physical play with digital interactivity through remote controls and a dedicated mobile app, targeting children above 5 years and adults who enjoy interactive gaming experiences.

Core products and services

• RC cars, drones, monster trucks, trains, and football toys with app control, Bluetooth connectivity, RGB lights, and rechargeable batteries.

• AI-powered robots, interactive talking toys, and AR/MR-enabled vehicles for immersive and educational play.

• STEM kits, educational toys, and learning products promoting creativity, problem-solving, and hands-on skills.

• Electronic sound toys and smart toys integrated with mobile app for enhanced interactivity.

Business model and revenue streams

• Operates as an OEM toy manufacturer and consumer brand, handling full-stack production from design, prototyping, molding, electronics integration, to assembly for global brands and its own lines.

• Sells smart toys directly via online store, e-commerce platforms, and over 3,000 retail outlets including major chains.

• Generates revenue from product sales (40% exports to US, Europe, Middle East, Africa), licensed partnerships with brands, and potential app-based services enhancing repeat engagement.