Origin

Origin Fresh is a Bengaluru-based fresh produce brand that focuses on delivering high-quality, farm-fresh fruits and vegetables directly to consumers. Founded in 2024 by Prashanth Vasan and Sidharth Raveendran, the company has quickly gained traction in the market, surpassing 5,000 orders within just 40 days of its launch. This rapid growth is attributed to its commitment to quality and customer satisfaction, with over 60% of customers placing repeat orders within two weeks of their initial purchase.

Business Model and Offerings

The brand operates under the motto "Fresh or Nothing," emphasizing its dedication to delivering untouched produce directly from farms to customers' doorsteps. By eliminating middlemen, Origin Fresh aims to provide unbeatable prices while ensuring uncompromised quality. The company promises delivery within 12 hours from farm to home, fostering a thoughtful approach to meal planning and healthy living.

Origin Fresh boasts an extensive catalog of over 250 items, including a variety of exotic produce, catering particularly to health-conscious consumers. Its focus on freshness and quality has carved out a niche in the competitive fresh produce market.