PowerUp Money

PowerUp Money is a wealthtech startup spun off from Uni Cards to address India’s growing need for accessible, tech-driven investment advisory. The company focuses on democratizing institutional-grade wealth management tools for retail investors. PowerUp operates in the digital wealth management sector, targeting India’s ~100 million mutual fund investors who lack actionable advice despite rising SIP adoption.

Core Products and Services

• Power Mutual Funds: Direct investments with real-time portfolio tracking, fund performance analytics and automated rebalancing alerts.

• PowerUp Elite (₹999/year): Premium subscription offering institutional-grade research, fund rankings and tailored portfolio strategies.

• Power FD: Access to high-yield fixed deposits (up to 9.1% returns) from RBI-regulated banks/NBFCs.

• Power Age: AI-driven financial planner calculating users’ “financial freedom age” based on savings, investments and goals.

• Educational Tools: Calculators for SIP, home affordability, insurance and loan prepayment.

Business Model & Revenue Streams

• Subscriptions (40% of projected FY26 revenue): PowerUp Elite targets 500,000 subscribers by 2026.

• Transaction Fees (35%): Commission from mutual fund investments and fixed deposit bookings.

• B2B Partnerships (25%): White-label solutions for banks and fintechs seeking embedded wealth tools.

Geographic focus:

• India (95%): Tier 1–3 cities, with Maharashtra, Karnataka and Delhi as top markets.

• Global (5%): NRIs in the U.S., UAE and Southeast Asia.