PowerUp Money

PowerUp Money is a wealthtech startup spun off from Uni Cards to address India’s growing need for accessible, tech-driven investment advisory. The company focuses on democratizing institutional-grade wealth management tools for retail investors. PowerUp operates in the digital wealth management sector, targeting India’s ~100 million mutual fund investors who lack actionable advice despite rising SIP adoption.

Core Products and Services

• Power Mutual Funds: Direct investments with real-time portfolio tracking, fund performance analytics and automated rebalancing alerts.

• PowerUp Elite (₹999/year): Premium subscription offering institutional-grade research, fund rankings and tailored portfolio strategies.

• Power FD: Access to high-yield fixed deposits (up to 9.1% returns) from RBI-regulated banks/NBFCs.

• Power Age: AI-driven financial planner calculating users’ “financial freedom age” based on savings, investments and goals.

• Educational Tools: Calculators for SIP, home affordability, insurance and loan prepayment.

Key milestones

• February 2025: Spin-off from Uni Cards with $4.75 million pre-seed funding from Lightspeed, Accel and Elevation Capital.

• June 2025: Raised $7.1 million in seed funding led by Accel, Blume Ventures, and Kae Capital.

• Product traction: Launched Power Mutual Funds (April 2025), Power FD (fixed deposits) and Power Age (financial independence planner).

Business Model & Revenue Streams

• Subscriptions (40% of projected FY26 revenue): PowerUp Elite targets 500,000 subscribers by 2026.

• Transaction Fees (35%): Commission from mutual fund investments and fixed deposit bookings.

• B2B Partnerships (25%): White-label solutions for banks and fintechs seeking embedded wealth tools.

Geographic focus:

• India (95%): Tier 1–3 cities, with Maharashtra, Karnataka and Delhi as top markets.

• Global (5%): NRIs in the U.S., UAE and Southeast Asia.

Customer segmentation

• Retail investors (90%): Individuals with portfolios of ₹5 lakh–₹2 crore.

• Institutions (10%): Partnerships with banks and fintech platforms.

Top Clients & Partnerships

• Accel, Blume Ventures, Kae Capital: Lead investors providing growth capital and sector expertise.

• Uni Cards: Ongoing shareholder post-spin-off; cross-promotion to Uni’s 3 million+ user base.

• RBI-regulated Banks/NBFCs: Partnerships for Power FD offerings, including ICICI Bank and Bajaj Finance.

• 8i Ventures & DeVC: Early backers supporting product innovation.

• Fintech Platforms: Exploratory talks with Paytm and PhonePe for embedded wealth solutions.

Future Outlook & Strategic Priorities

• Product Expansion: Launching Power Stocks (equity advisory) and Power Bonds in 2026.

• AI & Data Science: Enhancing the investment intelligence engine for predictive portfolio optimization.

• User Acquisition: Targeting 10 million users by 2028 via partnerships and influencer marketing.

• Regulatory Scrutiny: SEBI guidelines on advisory fees and data privacy compliance.