Procol

Procol

Provider of AI-based platform automating procurement processes

Founded

2018

Headquarters

Delhi (India)

Status

Series A

Company Details

Website

Socials

Email

Phone

+91 - 7666682222

Procol is recognized as India’s fastest-growing procurement technology company, offering a unified, AI-driven SaaS platform that streamlines and automates procurement processes forenterprises across multiple sectors. The company’s solutions are trusted by major global and Indian businesses to digitize sourcing, purchasing and supplier management, replacing manualworkflows with a secure, easy-to-use digital platform.

Core Products and Services

  • Procurement software: Automates sourcing, purchasing, and vendor management.

  • AI Agents: Sourcing, Supplier, Spend and Orchestration agents for real-time analytics, risk mitigation and spend optimization.

  • B2B marketplace: Connects enterprise buyers with SMB suppliers.

  • Mobile and web apps: End-to-end procurement workflows and supply chain visibility.

  • Compliance and audit tools: Improves transparency and regulatory adherence.

Business Model & Revenue Streams

  • Revenue generation: SaaS subscription fees, platform and transaction fees, and marketplace commissions.

  • Business unit contribution: Core revenue from SaaS platform and marketplace; exact percentages not disclosed.

  • Customer segmentation: 100% B2B, serving large enterprises and mid-market/SMEs; strong focus on multi-sector, multi-supplier environments.

  • Concrete data point: Solutions have helped companies reduce procurement costs by up to 10%.

Top Clients & Partnerships

  • Client profile: Reliance, VIP, Havells, Dalmia Bharat, Mrs Bectors, Emami, Zetwerk, Tata BigBasket.

  • Marquee contracts: No major joint ventures disclosed; long-term relationships with leading Indian corporates.

  • Client concentration risk: Well-diversified across sectors and company sizes; no single client dominates revenue.

  • Diversification initiatives: Expanding into new sectors and deeper supply chain tiers.

  • Concrete data point: Works with over 70 large enterprises and 25,000+ suppliers.

Future Outlook & Strategic Priorities

  • Growth drivers: New AI-driven features, deeper sector penetration and market expansion (reflecting recent market trends).

  • Risks and headwinds: Regulatory changes in B2B commerce, macroeconomic volatility, and technological disruption from fintech and enterprise tech peers.

  • Management targets: Scale operations, enhance digital capabilities and maintain leadership in procurement tech.

  • Capital-allocation priorities: Investment in technology, AI, compliance and talent; focus on broadening market access and client diversification.

  • Concrete data point: Procol’s AI agents have reduced sourcing cycle time by 60% and improved cost savings per contract by 12%.

Key People

Sumit Mendiratta

Gaurav Baheti

Key Metrics

Total Equity Funding

$11.2 Million

No. of Funding Rounds

4

Latest Funding Round

$6.4 Million, Series A

as of June 17, 2022

Post Money Valuation

$74.3 Million

as of July 26, 2022

Funding Multiple

6.63×

as of July 26, 2022

Investors

Sequoia Capital

and 4 more

Employee Count

171

Similar Companies

Fairdeal Market

Exit Details

-

All Funding Rounds

DateRound NameAmountValuationRevenueRevenue Multiple
Investors
June 17, 2022Series A$6.4 Million$74.3 Million$349.0 K199.1xAlarko Ventures, GMO Venture Partners, Sequoia Capital, Beenext, Blume Ventures, FBC, Mars Shot Ventures, AAVCF3, QED Innovation Labs, Rainmatter, Anchorage Capital Partners, Vistra ITCL, AAVCF 1, Esasvc, Indigo Tradecom, First Laps, Wellfound, First Lap, Angel List
April 13, 2020Series A$3.8 Million$16.3 Million$207.0 K62.5xSurge, Beenext, Blume Ventures
July 11, 2019Seed$1.0 Million$3.7 Million$111.0 K23.6xBlume Ventures, Rainmatter

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