Slikk

Slikk is a quick commerce fashion platform. Slikk specializes in delivering curated, trend-driven fashion and lifestyle products to Gen Z and young millennial consumers within 60 minutes of order placement. The company operates at the intersection of fashion, technology, and hyperlocal logistics, aiming to redefine the online shopping experience for India’s digital-first youth.

Products & Services 

• 60-Minute Delivery: Rapid delivery of curated fashion, beauty and lifestyle products.

• Curated Brand Marketplace: Selection of 150+ leading D2C and emerging brands across apparel, accessories and personal care.

• Try & Buy with Instant Returns: Hassle-free product trials and immediate refunds for customer convenience.

• AI-Powered Personalization: Smart recommendations and seamless app-based shopping experience.

• In-House Logistics & Dark Stores: Proprietary delivery network and local warehouses for efficient order fulfillment.

Business Model & Revenue Streams

• Direct Product Sales: Core revenue from selling fashion, beauty and lifestyle products directly to consumers via its app and website, with a focus on curated, high-demand D2C brands.

• Marketplace Commissions: Earns commissions from partner brands for each sale made through the platform, leveraging its curated marketplace model.

• Try & Buy and Instant Returns: Drives higher conversion rates and repeat purchases by offering risk-free shopping with instant returns and refunds, encouraging impulse buying.

• Private Label Expansion: Plans to introduce Slikk’s own private label products for higher margins and brand differentiation.

• Advertising & Brand Partnerships: Generates additional revenue by offering promotional placements, influencer collaborations and targeted advertising to partner brands seeking Gen Z visibility.

Customer Segmentation

• B2C: Gen Z and young millennial shoppers (median age 26), college students and young professionals in urban India seeking fast, trendy and convenient fashion.

• B2B: D2C and emerging brands looking for a high-velocity, youth-focused sales channel and hyperlocal brand exposure.

Growth Strategy

• Geographic Expansion: Expanding dark store network to cover 80% of Bengaluru, with plans to enter Mumbai, Delhi NCR and six other Tier 1 cities over the next two years.

• Category Diversification: Moving beyond apparel into beauty, personal care, footwear, accessories, home decor and wearables to capture a larger share of lifestyle spending.

• Brand Onboarding: Targeting 500+ brands by year-end, including select international labels, to offer greater variety and exclusivity.

• Technology Investment: Enhancing AI-driven personalization, instant return/refund features and seamless UX to drive loyalty and repeat usage.

• Operational Scale: Building in-house supply chain, logistics and warehousing to support pan-India growth and maintain delivery speed.