STAN

STAN is India’s leading social platform for gamers and creators, built to connect, engage, and monetize communities around gaming and digital content. It aims to transform gameplay into social experiences with rewards, community hubs, and creator-driven content.

Core Products and Services

• A social app where users can win matches, collect gems, and earn exclusive rewards by playing popular games like Battlegrounds Mobile India, Free Fire Max, Minecraft, and Call of Duty.

• Features include exclusive clubs and chat rooms for themed communities, where users can participate in gaming experiences, livestreams, and discussions.

• Creators can set up clubs, host gaming events, and monetize by charging fans for access, with in-app currency called ‘Gems’ that can be redeemed for real-world rewards such as vouchers from Amazon, Flipkart, and PhonePe.

• The platform also enables digital trading and NFTs, with over 200,000 users trading NFTs in its community market, and a large user base engaging across India’s tier 2 and 3 cities.

Business Model and Revenue Streams

• The business operates on a rewards-based microtransaction model, earning as a cut from in-game and community transactions, including club access, live events, and content monetization.

• Revenue also comes from brand collaborations, influencer marketing, and partnerships with gaming publishers like Krafton, Roblox, and others—paying STAN for community engagement and promotions.

• The platform’s monetization is complemented by the in-app currency ‘Gems,’ which users earn through gameplay and referrals, and which can be exchanged for real-world vouchers.

• Supported by significant investment, including an $8.5 million funding round backed by major investors like Google’s AI Futures Fund and Japanese gaming companies, with plans to expand globally.