TractorJunction

TractorJunction is an agritech company that operates a comprehensive digital marketplace for buying and selling tractors, farm equipment, and related vehicles in rural India.

Core Products and Services

• Digital marketplace for new and used tractors with 25+ OEM brands

• Tractor research, comparison, and specifications database with expert and user reviews

• Used tractor buying and selling with valuation services

• Certified used tractor centers offering quality assurance

• Tractor implements marketplace (rotavators, cultivators, ploughs, harrows, trailers)

• Harvester and combine information platform with brand comparisons

• Tractor tyres and accessories segment

• Physical showrooms and company-operated stores across six states

• Agricultural news, videos, and farming guidance content

• Financing platform (FINJ) providing tractor and vehicle loans at reduced interest rates

• Insurance services for tractor and vehicle purchases

• Truck Junction and Bike Junction platforms for commercial vehicles and two-wheelers

• EMI calculator and dealer locator services

Business Model and Revenue Streams

• Two-sided marketplace connecting farmers with authorized dealers and original equipment manufacturers

• Revenue from tractor sales (73% of revenue) through online platform and physical stores

• Service revenue (27% of revenue) including financing, insurance, and marketplace fees

• Fintech revenue from FINJ platform disbursing loans to farmers through lending partnerships (₹1,500 crore in 20 months)

• Transaction fees on loan facilitation and insurance products

• Monthly recurring revenue from used vehicle sales (~350 units) through physical stores

• Operating revenue of ₹120.8 crore in FY25 with 90.5% year-on-year growth

• Multiple revenue streams across four platforms (Tractor Junction, Truck Junction, Bike Junction, and Infra Junction)