Trisu

Trisu is an innovative Indian jewelry brand specializing in high-quality, durable vermeil jewelry—offering a modern, affordable alternative to traditional gold. The company’s mission is to craft lightweight, comfortable and unbreakable jewelry that empowers women to express themselves without compromise. Trisu’s unique approach blends Indian design sensibilities with international techniques, creating pieces that are both stylish and practical for everyday wear.

Products & Services 

• Gold Vermeil Jewelry: 18K and 22K gold-plated jewelry (5x thicker plating) on 925 sterling silver, including chains, necklaces, bangles, rings, earrings and jewelry sets.

• Lightweight & Comfortable Designs: All pieces are under 12 grams, rigorously wear-tested for comfort and durability and designed for daily wear.

• Anti-Allergic & Skin-Friendly: Pure 925 silver base ensures hypoallergenic, non-irritating jewelry.

• Lifetime Warranty: Free replacements for fading or discoloration and a 6-month breakage guarantee.

• Easy 7-Day Returns: Hassle-free, no-questions-asked return and exchange policy.

• Custom & Gift Jewelry: Personalized options and curated gift sets for special occasions.

• Online Shopping & Customer Support: Convenient online ordering, with support via WhatsApp, email and Instagram.

• Affordable Luxury: Premium gold-look jewelry at accessible prices, targeting modern Indian women seeking style and value.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Primary revenue from online sales via its website and leading e-commerce platforms, offering exclusive, branded jewelry directly to customers.

• Omnichannel Retail Expansion: Plans to establish physical stores (exclusive outlets and shop-in-shops) in major cities, complementing its digital presence and driving offline sales.

• Marketplace Partnerships: Expanding across quick commerce and third-party marketplaces to reach a broader audience and boost sales volume.

• Product Diversification: Chains are the top revenue driver, followed by necklaces and bracelets; ongoing innovation in design and product categories to increase average order value.

• Customer-Centric Design: Focus on comfort, durability and style attracts repeat buyers and drives word-of-mouth growth, reducing customer acquisition costs.

Customer Segmentation

• B2C: Urban women aged 30–60 seeking stylish, long-lasting jewelry for daily wear.

• Gifting & Special Occasions: Customers purchasing for festivals, milestones and personal celebrations.

• B2B: Retail partners and shop-in-shop collaborations for wider offline reach.

Growth Strategy

• Market Expansion: Scaling presence across all major online marketplaces and quick commerce platforms; targeting 10 shop-in-shops and 5 exclusive outlets by 2026.

• Product Innovation: Investing in new designs and categories to capture evolving consumer preferences.

• Brand Building: Leveraging influencer marketing, customer stories and digital content to strengthen brand recall.

• Operational Excellence: Maintaining strict quality control and efficient supply chain management from Jaipur manufacturing hub.