Two Brothers Organic Farms

Two Brothers Organic Farms (TBOF) is a pioneering, farmer-led organic food company rooted in regenerative agriculture and ethical farming. Founded by Satyajit and Ajinkya Hange—fourth-generation farmers who left successful corporate careers to return to their village—TBOF has built a biodiverse, self-sustaining food system certified by ECOCERT. TBOF is recognized for its commitment to soil health, rural livelihoods, and delivering pure, chemical-free food to consumers in India and abroad.

Core Products & Services

• Organic & Natural Foods: Cultured ghee, wood-pressed oils, stone-ground flours, jaggery, pulses, spices, millets, honey, and traditional Indian snacks.

• Functional & Wellness Foods: Specialty ghee variants (e.g., Arjun Ghee, Turmeric Ghee) for cardiovascular and holistic wellness.

• Dairy & Fresh Produce: Indigenous cow milk, fruits, vegetables, and farm-fresh products.

• Community Initiatives: OrganicWe (not-for-profit) for farmer training and urban organic food awareness.

Unique Value Proposition

• Seed-to-Shelf Traceability: Products are made in daily batches at the farm kitchen, ensuring freshness and transparency.

• Regenerative & Sustainable Farming: Focus on soil health, biodiversity, and zero chemical inputs.

• Farmer Empowerment: Works with over 5,000 farmers, offering 30% higher-than-market rates and comprehensive training, helping farmers earn higher, stable incomes.

• Global Reach: Products available in 45+ countries, with a strong online and offline presence.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) Sales: Products sold via their own e-commerce platform (twobrothersindiashop.com) and other online marketplaces.

• Offline Retail & Distribution: Presence in select retail stores, farmers’ markets, and organic food outlets across India and internationally.

• B2B & Institutional Sales: Supplies to restaurants, wellness centers, and bulk buyers interested in premium organic ingredients.

• Community & Educational Initiatives: OrganicWe and school programs, building brand loyalty and expanding the organic farming ecosystem.

Customer Segmentation

• B2C: Health-conscious families, urban professionals, NRIs, and wellness-focused consumers.

• B2B: Restaurants, hotels, wellness centers, and food retailers seeking premium organic products.

• Community: Schools and NGOs through educational initiatives.

Growth Strategy

• Market Expansion: Aggressively targeting the US, Australia, UK, and Dubai; aiming to capture 20% of GMV from global sales by 2025.

• Product Innovation: Launching new functional foods (e.g., herbal ghee, millet-based snacks) to meet evolving consumer health trends.

• Farmer Network Expansion: Supporting 50,000+ farmers and scaling regenerative agriculture practices.

• Tech Integration: Deploying ERP systems, farmer apps, and robust supply chain tech for traceability and operational efficiency.

• Brand Building: Leveraging data-driven marketing, influencer partnerships, and educational content to drive awareness and engagement.