Zivame

Zivame is a prominent Indian online lingerie retailer, founded in 2011 by Richa Kar. The company has established itself as the leading B2C intimate wear brand in India, offering a diverse range of products that includes intimate wear, active wear, sleepwear, cosmetics, and jewelry.

Company Overview

• Founded: 2011
• Founder: Richa Kar
• Headquarters: Bangalore, Karnataka, India
• Market Position: Zivame is recognized as the No. 1 online lingerie brand in India, with over 100 exclusive retail stores and a presence in more than 1,000 partner storesacross the country.

Mission and Vision

Zivame aims to empower women to shop for intimate wear without hesitation. The company promotes inclusivity by offering products that cater to various body types and sizes, ensuring that every woman feels confident and comfortable. Their tagline, "Love Yourself Inside Out," reflects this commitment to self-acceptance and empowerment.

Product Range

Zivame features an extensive selection of:

• 5,000 styles
• 50 brands
• 100 sizes

The brand continuously innovates its product offerings to meet the evolving preferences of consumers.

Retail Strategy

In addition to its strong online presence, Zivame has expanded into physical retail by launching exclusive stores. This hybrid model aims to enhance customer experience by providing both online convenience and in-store shopping benefits.

Brand Identity

In 2019, Zivame unveiled a new brand identity that included a modern logo and the tagline "Love Yourself Inside Out," signifying its focus on creating a contemporary and inclusive shopping environment for women.

Community Engagement

Zivame is not just about selling products; it also invests in building a community that supports women in various aspects of life. The company encourages open discussions about intimate wear and aims to break societal norms surrounding it.Overall, Zivame stands out as a transformative force in the Indian lingerie market, focusing on innovation, inclusivity, and customer satisfaction.