1% Club

1% Club helps India’s working class build strong financial habits. It started out as a community focused on money education and over time, it has grown into a platform that teaches finance, gives expert support and offers access to useful financial tools—all in one place.

Core Products and Services

• Money School: Simple and clear finance lessons—live or recorded—covering real topics like saving tax, buying insurance and how to invest.
• Community App: A social space where users learn from each other, discuss money topics and join private meetups or talks.
• Financial Tools: Easy tools that help people plan their goals, track their savings and figure out how much to invest.
• Financial Products Marketplace: Offers helpful services inside the app—like insurance (through OneAssure), loans (via RupeeBoss), will-making (with Yellow Wills) and tax filing (with Quicko).
• Personal CFO: A paid service (via One Centurion) where financial experts give one-on-one help with personal planning, spending advice and portfolio checkups.

Business Model & Revenue Streams

• Membership Fees: Most of the platform’s money comes from paid members—over 60,000 people—who join for classes, tools and special access.
• Advisory Fees: They charge for expert support under the Personal CFO plan—mainly used by high earners wanting tailored advice.
• Commissions on Products: They earn a small cut when members use services like loans, tax help or insurance through their app partners.
• Events & Sponsors: Some income comes from holding workshops or events, with brands paying to be part of them.