82°E

82°E is a modern Indian self-care brand based in Mumbai, co-founded by global icon Deepika Padukone and Jigar Shah. The brand aims to simplify and enhance the practice of self-care through high-quality, effective products that resonate with Indian ethos.

Business Model

82°E operates primarily as a direct-to-consumer (D2C) brand, selling its products directly to consumers via its online platform. This model allows for greater control over customer engagement and brand messaging while fostering a direct relationship with consumers.

Products and Services

The brand launched with a focus on skincare, offering a range of products that include:

• Cleansers: Such as the Lotus Splash Cleanser.

• Moisturizers: Including Ashwagandha Bounce Moisturiser and Cucumber Quench Moisturiser.

• Oils: Like Bakuchiol Slip Face Oil.

• Sunscreens: Patchouli Glow Sunscreen Drops.

82°E combines time-tested Indian ingredients with scientific formulations to create products designed for various skin types. The brand emphasizes clean, vegan, and cruelty-free formulations.

Mission

The mission of 82°E is to make self-care simple, joyful, and effective. The brand seeks to inspire individuals to incorporate self-care practices into their daily routines, promoting overall well-being. Deepika Padukone emphasizes the importance of consistent self-care in achieving a balanced life.