A Big Indian Story

A Big Indian Story (ABIS), is a direct-to-consumer (D2C) sustainable fashion brand. Operating in the eco-friendly fashion industry, the company offers a wide range of cruelty-free, handcrafted products that blend traditional Indian crafts with innovative, plant-based materials. ABIS caters to environmentally conscious consumers across India and international markets, promoting sustainability and ethical production practices.

Core Products and Services

• Eco-Friendly Fashion: Includes clothing, footwear, bags, jewelry, and accessories made from materials like Piñatex (pineapple leather), cactus leather, and Texon.

• Home Furnishings: Quilts and lifestyle products crafted using traditional Indian weaves and block prints.

• Handcrafted Designs: Collections are inspired by Indian craftsmanship, combining heritage techniques with contemporary aesthetics.

Unique Value Proposition: A Big Indian Story is the first Indian brand to introduce alternative materials like Piñatex and cactus leather into the domestic market. The company’s commitment to cruelty-free production and environmental sustainability sets it apart. By supporting local artisans and integrating traditional crafts into modern designs, ABIS bridges the gap between heritage and innovation.

Business Model & Revenue Streams

A Big Indian Story operates on a D2C business model, leveraging its online platform to connect directly with customers. This approach eliminates intermediaries, ensuring cost efficiency while maintaining control over branding and customer experience.

Primary Revenue Sources

1. Direct Sales via E-Commerce:

• The company generates most of its revenue through its online store, offering a seamless shopping experience for customers worldwide.

2. Wholesale Partnerships:

• Collaborates with select retail outlets in India and abroad to expand its reach.

3. Custom Orders:

• Provides bespoke designs for customers seeking personalized eco-friendly products.

4. Corporate Gifting Solutions:

• Offers sustainable gifting options for businesses looking to align with eco-conscious values.

Customer Segmentation

• B2C (Retail Customers): Environmentally conscious individuals seeking sustainable fashion and lifestyle products.

• B2B (Corporate Clients): Organizations interested in sustainable corporate gifting solutions or bulk purchases of eco-friendly products.

Growth Strategy

1. Market Expansion:

• Focused on increasing penetration in Tier 1 cities across India while exploring international markets like Europe and North America, where demand for sustainable products is high.

2. Product Diversification:

• Plans to introduce new product lines such as vegan footwear collections and expanded home décor offerings.

3. Artisan Collaborations:

• Strengthening partnerships with local artisans to preserve traditional crafts while scaling production sustainably.

4. Technology Integration:

• Leveraging AI-driven tools for personalized customer experiences on its e-commerce platform.

5. Brand Awareness Campaigns:

• Investing in digital marketing campaigns to educate consumers about the benefits of sustainable fashion.

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