Adda247

Adda247 operates from Gurugram, India, as India vernacular edtech platform, specializing in test preparation for government exams (banking, SSC, railways), UPSC and entrance tests (JEE, NEET, CUET). The company serves over 40 million monthly users, with 80% hailing from Tier 2–4 cities and rural India. Its unique value proposition centers on "democratizing high-quality education" through 12+ regional languages, AI-driven content and low-bandwidth accessibility—bridging the urban-rural education gap.

Key milestones

• Funding: $61M total funding Series C led by WestBridge Capital with Google and Info Edge as key investors.

• Revenue inflection: 88% YoY growth to ₹243 crore in FY24, while reducing losses by 66%.

• Strategic acquisitions: StudyIQ (UPSC, 2021), Veeksha (3D learning, 2023), Ekagrata (CA prep, 2024), PrepInsta (tech skilling, 2024).

• User growth: 2 million paid subscribers (2025), targeting 1.7 million by year-end.

Core Products & Services

• Live Online Classes: Real-time instruction for 500+ exams (70% of revenue).

• On-Demand Learning: Video courses, mock tests (50K+ hours), and e-books (3M+ questions).

• Vernacular Solutions: Content in 12+ languages (e.g., Tamil, Marathi, Bengali) for state-level exams.

• Skilling Expansion: Tech/digital programs via PrepInsta (data science, full-stack development).

Business Model & Revenue Streams

1. Revenue Streams (FY24)

• Live Classes (70%): ₹170 crore from cohort-based courses.

• Video Courses (20%): Self-paced access (₹48.7 crore).

• Books/Physical Kits (10%): Study materials (₹24.3 crore).

2. Geographic Mix

• Hindi Belt (65%): UP/Bihar (35% revenue), Rajasthan, MP.

• South/East (35%): Tamil Nadu, West Bengal, Odisha (Marathi/Punjabi growing 40% YoY).

Customer Segmentation

• B2C (95%): Aspirants aged 18–30; 60% from households earning <₹5L/year.

• B2B (5%): Corporate partnerships (e.g., Axis Bank talent pipeline).

Top Clients & Partnerships

1. Institutional Partners

• Axis Bank: Co-developed talent pipelines for sales/relationship roles.

• Government Bodies: Alignment with SSC, UPSC and railway recruitment boards.

2. Technology Integrations

• Google: Cloud infrastructure and AI optimizations.

• Veeksha: 3D/AR learning modules for complex concepts.

Future Outlook & Strategic Priorities

• Skilling Monetization: Scaling PrepInsta for IT placements (targeting 5.5M tech jobs by 2025).

• Global Expansion: GCC/GSI partnerships for overseas job readiness.

• Product Innovation: AI-driven adaptive learning and VR labs (Veeksha integration).

• Geographic Push: Adding 2–3 new languages/states (e.g., Assamese, Kashmiri).

• Regulatory Scrutiny: UGC/NEP compliance for skilling certifications.