Adda52

Adda52 is a leading online gaming platform in India, primarily known for poker and rummy games. Here's a comprehensive overview:

Founding and History

• Founders: Anuj Gupta and Mohit Agarwal, both IIT Delhi alumni.

• Established: 2011

• Initial Launch: Initially launched as a free-to-play platform, it began offering real-money games in February 2012, becoming the first Indian company to do so.

Products and Services

• Games Offered: Texas Hold'em, Omaha, Indian Rummy, Pool Rummy, Deals Rummy, and other card games.

• Tournaments: Hosts various online and offline tournaments, including live events in partnership with Delta Corp.

• Security Features: Uses advanced fraud detection systems and secure SSL connections for transactions.

Partnerships and Mergers

• Delta Corp Partnership: In 2015, Adda52 partnered with Delta Corp to host large-scale live poker tournaments. The two companies merged in 2017, enhancing Adda52's reach and credibility.

• World Series of Poker (WSOP) Partnership: Adda52 is the official partner of WSOP in India.

Leadership and Structure

• Founders' Background: Both founders have a strong educational background from IIT Delhi and experience in the tech industry.

• Current Status: Anuj Gupta and Mohit Agarwal are no longer actively involved as co-founders but played a crucial role in establishing the company.

Legal and Regulatory Environment

• Legality: Poker is considered a game of skill in India, which is legal. However, there is ongoing debate and ambiguity regarding its status in some states.

Marketing and Promotions

• Ambassadors: Has partnered with celebrities like Chris Gayle to promote the platform.

• Marketing Strategy: Focuses on attracting both core and recreational players through various marketing initiatives.

Adda52 is recognized as one of India's largest and most trusted online poker platforms, offering a secure and engaging gaming experience to millions of users across the country.