Aditya Avartan Technologies

Aditya Avartan Technologies is a specialized research and engineering company focused on the design, development, and manufacturing of advanced Switched Reluctance Motors (SRMs) and intelligent motor control systems for the electric vehicle (EV) industry and grid-powered household appliances. Positioned as a critical enabler of "Make in India" for deep-tech motor components, the company bridges the gap between electromagnetic design and mass production, offering magnet-free alternatives to conventional rare-earth dependent motors. Backed by Aditya Auto's three-decade legacy in automotive precision manufacturing, the company emphasizes customized, application-specific engineering to ensure robustness and performance under diverse operating conditions while eliminating geopolitical supply chain risks associated with rare earth minerals.

Core Products and Services

• Switched Reluctance Motors (SRMs) for Electric Mobility: Development of rare-earth-magnet-free SRM motors across 30+ variants ranging from low-speed to high-speed applications for 2-wheelers, 3-wheelers, and light commercial vehicles (LCVs). Variants include centre-drive motors optimized for varied terrain and differential load-carrying capacity, and hub-drive motors for compact design with regenerative braking capabilities and adaptive torque delivery.

• Grid-Powered Switched Reluctance Motors: Variable speed and torque SRM motors for domestic household appliances including ceiling fans, HVAC systems, and industrial equipment, utilizing Variable Voltage Variable Frequency Drive (VVVFD) technology coupled with DC link voltage. These motors operate with zero magnet dependency and deliver near-zero noise transmission with customizable performance for specific application requirements.

• Intelligent Motor Controller Systems: Proprietary electronic control systems with advanced algorithms and customized software designed as the operational brain of motor drivetrains. Controllers enable optimized motor performance, dynamic thermal management, adaptive torque regulation, and smooth acceleration across varying operating conditions with integrated fault tolerance capabilities.

• Integrated Motor-Controller Powertrains: Complete drivetrain solutions combining motors and controllers as modular, integrated units designed for seamless OEM integration. These systems reduce engineering complexity, accelerate time-to-market, and support regenerative braking for extended battery range in EV applications.

• Engineering and Customization Services: End-to-end engineering services spanning rotor and stator topology evaluation, electromagnetic design optimization, mechanical integration, thermal management customization, rapid prototyping, and comprehensive testing and validation. Services enable OEMs to commission bespoke motor specifications before mass production.

• Specialized Application Motors: Development of SRM motors for non-automotive segments including agricultural machinery, robotic vehicles, industrial automation equipment, and other electromechanical applications requiring magnet-free propulsion solutions.

Business Model and Revenue Streams

• B2B Component and System Sales: Primary revenue generation through direct supply of magnet-free SRM motors and intelligent controllers to Original Equipment Manufacturers (OEMs) of electric scooters, motorcycles, 3-wheeler rickshaws, light commercial vehicles, and ceiling fan manufacturers. Market traction demonstrates cumulative project pipeline exceeding USD 50 million with established OEM relationships and pilot production nominations.

• Industrial Appliance Supply Contracts: Revenue from large-scale appliance manufacturers seeking cost-effective and energy-efficient motor solutions for ceiling fans and HVAC systems. Grid-powered SRM motors deliver quantifiable efficiency advantages—approximately 1.6x greater efficiency compared to conventional BLDC motors with zero rare earth magnet dependency.

• Design and Development Fees: Paid engineering services revenue from OEMs requiring custom-designed powertrain specifications. Comprehensive R&D offerings span electromagnetic design optimization, mechanical integration engineering, prototyping, and validation testing phases prior to manufacturing scale-up, allowing clients to access proprietary design methodologies.

• Technology Licensing and IP Monetization: Potential future revenue streams through licensing proprietary Switched Reluctance Motor technology, electromagnetic design methodologies, and proprietary control algorithms to automotive manufacturers, appliance producers, and industrial equipment suppliers seeking magnet-free alternatives and supply chain resilience.

• Aftermarket Support Services: Lifecycle support revenue through supply of spare components and replacement motors for deployed fleets, establishing recurring revenue from service infrastructure and maintenance support as vehicle and appliance populations scale.