Aerem

Aerem is a pioneering clean energy startup headquartered in Mumbai, India. The company operates as an end-to-end platform for distributed solar energy adoption, helping micro, small, and medium enterprises (MSMEs), homeowners, and solar installers transition to renewable energy. Aerem’s mission is to simplify solar adoption by addressing key challenges such as financing, equipment procurement, and operational complexity.

Core Products and Services

Aerem provides a comprehensive suite of solutions to make solar adoption seamless:

• NetZero Finance: India’s only RBI-licensed solar-focused Non-Banking Financial Company (NBFC) offering collateral-free loans for rooftop solar installations.

• SunStore Marketplace: A B2B marketplace for sourcing high-quality solar equipment such as panels, inverters, and batteries at competitive prices.

• AeROC Monitoring Platform: A tech-enabled dashboard for real-time performance monitoring of solar installations.

  Unique Value Proposition

  Aerem stands out by offering an integrated platform that addresses the entire value chain of rooftop solar adoption. By combining financing, procurement, and technology under one roof, Aerem eliminates barriers such as trust deficits, inadequate credit access, and fragmented supply chains. This full-stack approach empowers MSMEs and solar installers to adopt renewable energy while reducing electricity costs by up to 80%.

  Business Model & Revenue Streams

  Aerem operates on a multi-faceted business model that integrates financing, marketplace services, and technology solutions to drive revenue growth. Its primary revenue sources are:

  1. Solar Financing: Through its NBFC arm NetZero Finance, Aerem earns interest income on loans provided to MSMEs and homeowners for rooftop solar installations. It also offers collateral-free loans ranging from ₹5 lakh to ₹1 crore with flexible tenures of up to 72 months.

  2. Marketplace Commissions: Revenue generated from SunStore Marketplace by facilitating the sale of high-quality solar equipment sourced from leading manufacturers.

  3. Technology Solutions: Subscription fees for AeROC Monitoring Platform used by businesses and installers to track the performance of their solar assets.

  4. Supply Chain Financing: Interest income from working capital loans provided to EPC (Engineering, Procurement, and Construction) companies for equipment procurement.

  5. Design Services: Fees earned from engineering support offered to installers for creating customized rooftop solutions.

  Customer Segmentation

  Aerem caters to a diverse range of customers:

  • MSMEs & Homeowners (B2C): Businesses looking to reduce electricity costs through renewable energy adoption.

  • Solar Installers & EPCs (B2B): Partners who leverage Aerem’s financing solutions, marketplace services, and design tools.

  Growth Strategy

  Aerem’s growth strategy focuses on:

  1. Market Expansion: Strengthening its presence in underserved regions like eastern and southern India while scaling operations across existing markets.

  2. Product Innovation: Enhancing its tech stack with advanced tools like digital twins for improved asset performance monitoring.

  3. Partnerships: Collaborating with financial institutions like IDFC Bank and AU Small Finance Bank to expand loan offerings.

  4. Sustainability Initiatives: Promoting clean energy adoption through government-backed programs like PM Surya Ghar Yojana.

  Conclusion

  Aerem is at the forefront of India’s rooftop solar revolution, addressing critical pain points in the renewable energy ecosystem through its innovative platform. By integrating financing solutions with a robust marketplace and advanced technology tools, Aerem empowers businesses and installers alike to adopt sustainable energy seamlessly. With consistent growth backed by strong investor confidence and a mission-driven approach, Aerem is well-positioned to lead India’s transition toward a greener future while delivering exceptional value for stakeholders across the ecosystem.