Amagi

Amagi is a global leader in cloud-based SaaS technology for the broadcast and streaming media industry, specializing in end-to-end solutions for live and on-demand video infrastructure across TV and OTT (over-the-top) platforms. The company serves a diverse client base, including major TV networks, streaming services, and content owners worldwide-its customers include NBCUniversal, Warner Media, ABS-CBN, A+E Networks UK, Lionsgate Studio, and VIZIO, among others.

Core Products and Services

• Amagi CLOUDPORT: Broadcast-grade cloud playout platform for TV and OTT channels, enabling automated content management and delivery across live, linear, and VOD libraries.

• Tellyo STUDIO: Cloud-based platform for live multi-camera video productions, streamlining live content creation and delivery.

• Tellyo PRO: Suite for live editing, clipping, and restreaming, designed for high-pressure live broadcast environments like sports and elections.

• Amagi DYNAMIC: Non-linear play solution for live events, offering automated orchestration, on-demand infrastructure, and enterprise-level live event management.

• Amagi NOW Platform: Manage and deliver media content to multiple linear and VOD platforms.

• Amagi PLANNER: Lightweight content scheduling platform that simplifies channel programming.

• Amagi ON DEMAND: Workflow orchestration platform for seamless, automated Video On Demand (VOD) delivery.

• Amagi CONNECT: FAST marketplace for content distribution, connecting content owners with platforms.

• Amagi THUNDERSTORM: Server-side ad insertion platform for OTT publishers and vMVPD platforms, enabling targeted advertising.

• Amagi ANALYTICS: Comprehensive platform for viewership and ad analytics.

• Amagi ADS PLUS: Real-time marketplace for CTV advertising, maximizing monetization opportunities.

Business Model & Revenue Streams

Amagi operates a dual-revenue model centered on cloud-based SaaS solutions and advanced advertising technologies, targeting B2B customers such as broadcasters, streaming platforms, and content owners. Its primary revenue sources are:

• Targeted Advertising: Hyper-personalized, contextual ad insertion increases CPMs and engagement for clients, maximizing the value of every ad minute.

• Programmatic Advertising: Integration with open marketplaces and private programmatic deals to optimize fill rates and yield for content owners.

• Subscription Tiers: Flexible pricing based on scale and complexity, catering to both regional broadcasters and global media conglomerates.

Customer Segmentation:

• B2B Focus: Amagi’s clients are primarily enterprises-broadcasters, streaming platforms, and content owners-ranging from small regional channels to large international networks.

• Global Reach: With a strong presence in the US, Europe, and Asia, Amagi’s solutions are tailored for both established and emerging markets.

Growth Strategy:

• Global Expansion: Amagi continues to enter new markets, such as Southeast Asia and the Middle East, to diversify and grow its customer base.

• Product Innovation: Ongoing investment in AI, cloud automation, and analytics to maintain technological leadership.

• Strategic Partnerships: Collaborations with technology providers, content creators, and distribution networks to enhance offerings and expand market reach.

• Acquisitions: While not a primary focus, Amagi remains open to opportunities that complement its core capabilities and accelerate growth.

Competitive Differentiators:

• Cloud-Native Infrastructure: Unlike many traditional competitors (e.g., Imagine Communications, Grass Valley), Amagi’s solutions are entirely cloud-based, offering superior scalability, cost efficiency, and rapid deployment.

• Advanced Ad Monetization: Its Thunderstorm platform provides industry-leading targeted ad insertion and programmatic advertising capabilities, setting it apart in the FAST and OTT space.

• Data-Driven Insights: Amagi’s analytics tools empower clients with actionable insights to optimize both content and monetization strategies.

• Global Scale and Flexibility: Ability to serve clients of all sizes, from niche regional broadcasters to global media giants, with the same robust technology stack.

Conclusion

Amagi has established itself as a pioneering force in the media technology landscape, enabling the next generation of broadcast and streaming experiences through its cloud-based SaaS platforms. Its dual-revenue model, focus on innovation, and global reach make it a compelling choice for investors, researchers, and industry professionals seeking exposure to the rapidly evolving world of digital media distribution and monetization.