Amicco

Amicco is a modern personal care brand making waves in India’s D2C (Direct-to-Consumer) space. It’s part of a beauty and wellness industry that’s already worth $26 billion  and that number keeps climbing. Amicco is carving their own space with a quieter, smarter approach. They swerve to— Mostly younger people millennials, Gen Z the kind who flip over a shampoo bottle and actually read what’s in it. They make clean, transparent products, share exactly what goes into them.

Core Products and Services

• Clean skincare, haircare and body care: Amicco keeps it simple with essentials that work  no harsh chemicals, no filler ingredients. Just well-made products for everyday use.
• Full ingredient clarity: Every product comes with a detailed breakdown of what’s inside  no mystery terms or vague blends. You know exactly what you’re putting on your skin.
• Built for ingredient-aware users: Their formulas are made for people who actually check labels. No gimmicks  just stuff that does what it says.
• Sustainable packaging: They’re also working on minimizing waste. From recyclable bottles to eco-friendly boxes, the brand cares about its footprint.

Business Model and Revenue Streams

• D2C: Their main setup is D2C which just means they skip the middlemen and sell straight from their site to your doorstep. This gives them more control over prices, quality and how the brand is experienced.
• Website-First Approach: They’ve built a slick online store that doesn’t just sell—it educates. You’ll find full ingredient info, usage tips, FAQs and more. It’s clean and simple, but full of useful stuff. 
• Marketplaces : You’ll also see them on Amazon, Flipkart and other platforms. Smart move. It gets the brand in front of people who might not land on their website but are looking for quality beauty products in familiar places.
• Subscriptions & Loyalty: Repeat customers are a big part of their strategy. Amicco offers product subscriptions for things people buy often, plus rewards for loyalty.