Arré

Arré is a leading Indian digital media and OTT platform offering original web series, documentaries, podcasts and graphic stories. It targets millennial audiences through its own channels and major streaming partners, while also producing large-scale shows via Arré Studio. Known for innovative content and technology-driven engagement, Arré continues to expand its presence in India’s digital entertainment space.

 Core Products and Services

• Original Web Series: Fiction and non-fiction shows produced for digital audiences.

• Investigative Documentaries: In-depth, issue-based films (e.g., “Death by Breath”).

• Audio Series & Podcasts: Critically acclaimed podcasts like “Trial by Error: The Aarushi Files.”

• Short-form Content: Videos, articles, doodles and graphic stories for digital consumption.

• Arré Studio: Production of large-scale shows and mini-series for OTT, TV and film, often in collaboration with major platforms.

Business Model & Revenue Streams

• Content Licensing & Syndication: Revenue from distributing original content to platforms like SonyLiv, Saavn, YuppTV and others.

• Branded Content: Integrating brands into stories, videos and articles in a seamless, narrative-driven way.

• Advertising: Monetization through ads on Arré’s website, social channels and partner platforms.

• Co-productions & Arré Studio Revenue: Earnings from producing shows and series for other OTT players.

• Customer Segmentation: Primarily B2B (OTT platforms, broadcasters, brands), with B2C reach via Arré’s own digital channels.

• Major Revenue Sources: Branded content and studio projects contribute the largest share.

 Top Clients & Partnerships

• Major Partners: SonyLiv, Saavn, YuppTV, Vodafone Play, Jio, MX Player, Hotstar, A+E Global Media Group, TF1 Xtra (France).

• Marquee Collaborations: Co-produced digital series with SonyLiv, investigative podcasts with Saavn, Indian adaptation of “Alone” with A+E Global Media Group.

• Diversification: Content is distributed across 20+ platforms, reducing client concentration risk and broadening audience reach.

Future Outlook & Strategic Priorities

• Growth Drivers: Expansion into international formats (e.g., “Alone”), new content partnerships and scaling up Arré Studio’s production capacity.

• Risks: Regulatory changes in OTT, shifts in digital consumption and strong competition from both global and Indian platforms.

• Management Priorities: Investing in premium intellectual property, enhancing cross-platform distribution and increasing co-productions for Indian and global markets (reflecting recent market trends).