Arthya

Arthya is a comprehensive, open-architecture wealth management and investment advisory platform serving individual investors, high-net-worth individuals (HNIs), businesses, corporate treasuries, family offices, and trusts. The company simplifies the investment experience through curated product selection, institutional-grade research, and personalized advisory across multiple asset classes.

Core Products & Services

• Multi-Asset Investment Advisory Services – SEBI-registered advisory providing institutional-grade investment recommendations across equities, fixed income, real estate, alternatives, and structured products with research-driven product curation and avoidance of conflicts of interest

• Portfolio Management Services (PMS) – Customized portfolio construction and active management for individual investors and family offices with tailored asset allocation based on risk profile, return objectives, and time horizon; in-process SEBI registration

• Mutual Fund Distribution – AMFI-registered distribution of mutual funds across asset classes with unbiased recommendations focused on client fit rather than sales imperatives

• Insurance Advisory & Placement – IRDA-registered Corporate Agent providing life insurance, health insurance, and general insurance recommendations and placement; in-process expansion

• Debt Market & Wholesale Trading Access – NSE/BSE wholesale debt market participant and authorized participant (AP) status enabling access to government securities, corporate bonds, and debt instruments; in-process trading member registration

• Wealth Aggregation Dashboard – Mobile app providing consolidated portfolio visibility, asset allocation tracking, performance monitoring, transaction management, and access to research insights and investment publications

• Integrated Financial Planning – Holistic wealth planning covering investment strategy, insurance needs analysis, tax optimization, and goal-based planning for comprehensive financial decision-making

Business Model & Revenue Streams

• Fee-Based Advisory Model – Revenue generated through fixed advisory fees charged as a percentage of assets under management (AUM) with no commission-based conflicts; clients pay transparent fees rather than embedded commissions in products

• Assets Under Management (AUM) – Currently serving HNIs and family office investors with estimated AUM of $5+ million in assets advised; recurring revenue scales with growing AUM and client base expansion

• Product Distribution Commissions – Secondary revenue from AMFI mutual fund distribution commissions and insurance placement fees from partner providers; structured to maintain unbiased recommendations

• Portfolio Management Fees – Revenue from PMS services charged as a percentage of assets managed plus performance-linked fees for active portfolio management services

• Open-Architecture Model – Recommending best-in-class products from across the industry rather than proprietary products eliminates internal pressures and conflicts, enabling consistent client-focused recommendations

• Multi-Client Segment Revenue – Diversified revenue streams across retail investors, HNIs, family offices, corporate treasuries, and institutional clients reducing dependency on single customer segment