Atica Global

Atica Global is a business expansion and globalisation partner that’s take their first steps onto international soil — without tripping over red tape, logistics, or regulatory mess. They operate in the global trade and market entry consulting space, which is a fast-growing industry given how rapidly Indian brands are now looking to go global. The global trade enablement and expansion industry is worth hundreds of billions of dollars already, and Atica is carving out a focused, high-impact niche within it. They make going global feel less like guesswork. Their spot is helping Indian businesses especially D2C brands, mid-size manufacturers, and tech-driven product companies, enter markets like the UAE, Southeast Asia, Europe, and the US. 

Core Products and Services

• Market Entry Strategy: They help brands figure out where and how to enter — not just based on gut feel, but with solid market research, competitor analysis, and demand mapping.

• End-to-End Launch Execution: Once the strategy is locked, Atica takes over the operational work — setting up entities, getting the licenses, opening bank accounts, building the distribution or retail setup, and more.

• Logistics and Supply Chain Support: They also handle international shipping, warehousing, and product localisation. No more trying to figure out customs duty rates at midnight — Atica handles it.

• Business Incorporation & Compliance: Setting up a new company overseas isn’t easy. Atica helps brands navigate tax registrations, legal structure, IP protection, and other local regulations, so the setup is smooth and secure.

Business Model and Revenue Streams

• Project-Based Consulting Fees: For brands that come to Atica for strategy and launch planning, the company charges a project fee based on scope — typically covering market research, entry plan, and setup roadmap.

• Execution & Operations Retainers: For clients that want Atica to handle setup, operations, and compliance, there’s a monthly execution fee which runs during the implementation phase. This keeps the business hands-free while Atica handles the heavy lifting.

• Revenue Share Model: In certain high-potential partnerships, Atica takes a percentage cut of revenue generated in the new market, aligning incentives and reducing upfront costs for the client.

• Partner Commission and Channel Revenue: When Atica connects clients with vendors—whether logistics, retail, or legal—they may earn a referral or partnership commission, though these are structured to remain conflict-free.

• Expansion-as-a-Service (EaaS): They are gradually shifting some offerings into a packaged service—Expansion-as-a-Service—especially for early-stage brands. This will include bundled support with fixed pricing, giving smaller players easier access to global markets.