Aukera

Aukera is a disruptive omnichannel jewellery brand specializing in lab-grown diamonds (LGD). The brand operates at the intersection of sustainability, affordability and high fashion, offering bespoke necklaces, rings, earrings and bracelets in gold/platinum. Aukera targets a ₹200 crore revenue run-rate by FY25 and aims to become India’s leading conscious luxury brand.

Core Products and Services

• Collections: Bridal, everyday wear, and statement pieces (e.g., Big Rock Fest’s 1–20 carat Champagne Diamonds).

• Customization: Choice of carat, shape (cushion, emerald, pear), metal (white/rose/yellow gold, platinum).

• Retail Experience: 1,100–1,500 sq. ft. stores with immersive design studios (e.g., Gaur City Mall, Sarjapur Road). "Diamond Quotient" educational sessions on ethical sourcing.

Business Model & Revenue Streams

• Product Sales (100%): Direct-to-consumer jewellery revenue.

• Pricing Strategy: 30–40% below mined diamonds; transparent markups (no hidden fees on gold).

• FY25 Performance: Targeting ₹200 crore annual run-rate; 25–30% repeat/referral rate within 6–8 months.

Customer Segmentation

• B2C Focus: Urban women (25–45 years); 70% from metros, 30% tier-2 cities.

Top Clients & Partnerships

• Brand Ambassadors: Taapsee Pannu and Sania Mirza for "My Choice My Voice" campaign.

• Certification Partner: IGI (International Gemological Institute) for diamond authentication.

• CSR Initiative: "Share the Sparkle" with SunBird Trust (funds girls’ education per purchase).

• Manufacturing: Ethical supply chain with 50% women artisans and fair wages.

• Risk Mitigation: Diversified across 15+ stores; no single customer >5% revenue.

Future Outlook & Strategic Priorities

• Retail Expansion: 20+ stores by 2026; target tier-1/2 cities (Pune, Chennai).

• Product Innovation: AI-driven customization; expand men’s/occasion wear lines.

• Export Markets: Explore UAE/Southeast Asia by 2026.

• Consumer Perception: Overcoming "synthetic" stigma despite IGI certification.