Aulerth

Aulerth, is a design house specializing in couture-inspired, consciously crafted jewelry. Operating within the sustainable luxury goods market, the company caters to eco-conscious consumers seeking high-end jewelry with a minimal environmental footprint. Aulerth's mission is to bridge the gap between design and sustainability, showcasing that preciousness is a function of design, craftsmanship, and ideation versus materials that are destructive to the environment.

Core Products and Services

• Couture-Inspired Jewelry: Aulerth offers meticulously crafted jewelry in partnership with leading designers, including collections with fashion brands like Ekaya Banaras and Shivan & Narresh, as well as designers such as JJ Valaya and Suneet Varma.

• Sustainable Materials: The company utilizes reclaimed industrial waste, recycled base metals, and lab-created gemstones to minimize the environmental impact of jewelry production.

• Aulerth Loop: A circular model that allows clients to renew (exchange), restore, or rent jewelry for short-term usage, promoting sustainability and reducing environmental footprints.

Unique Value Proposition

Aulerth distinguishes itself by offering high-design jewelry that is both luxurious and environmentally responsible. The company’s commitment to sustainability is evident in its use of recycled materials, ethical production practices, and circular business model. By collaborating with renowned designers and offering flexible usage models, Aulerth provides a unique and progressive experience for jewelry consumers.

Business Model & Revenue Streams

Aulerth operates on a multi-faceted business model that combines direct sales, rental services, and collaborative partnerships to generate revenue.

Primary Revenue Sources

1. Direct Sales:

• Aulerth generates revenue through the direct sale of its couture-inspired jewelry via its online platform and physical stores.

2. Aulerth Loop (Rental Program):

• The company offers a jewelry rental program, allowing customers to rent pieces for a short period. This provides a recurring revenue stream and promotes circularity.

3. Renewal and Exchange Program:

• Aulerth allows customers to exchange their purchased jewelry, offering a 50% credit for future purchases. This encourages customer loyalty and repeat business.

4. Designer Collaborations:

• Collaborations with designers such as JJ Valaya and Suneet Varma drive sales and brand awareness. Revenue is shared based on partnership agreements.

Customer Segmentation

• B2C (Eco-Conscious Consumers): Individuals seeking sustainable luxury goods and high-end jewelry.

• B2B (Designers and Retailers): Collaborations with designers and partnerships with retailers to expand reach and offerings.

Growth Strategy

1. Market Expansion:

• Aulerth aims to expand its presence by opening flagship stores in key markets like Hyderabad and increasing its online reach.

2. Product Innovation:

• The company plans to continue collaborating with designers to launch new collections that align with its sustainable and couture-inspired ethos.

3. Circular Economy Initiatives:

• Aulerth is committed to promoting its Aulerth Loop program and encouraging customers to participate in its renewal and exchange programs.

4. Brand Awareness:

• Aulerth focuses on building brand awareness through social media, collaborations, and participation in industry events to highlight its unique value proposition.