Avni Wellness

Avni Wellness is a Pune-based startup founded in 2021 by Sujata Pawar and Apurv Agrawal. It focuses on sustainable and organic sanitary pads and other menstrual products. The company aims to disrupt the conventional women's hygiene market with modern products

Products

 The company offers organic cotton and polyester cloth pads (reusable and washable), disposable cotton pads, reusable menstrual cups, and cotton panty liners. All products are designed with natural ingredients and packaged and shipped 100% plastic-free. The company's flagship product is reusable/washable cloth pads with antimicrobial layers.

Business Model

 Avni sells its products through its website and e-commerce platforms like Flipkart and Amazon.

Mission

To facilitate women to discover the power within, increase productivity, and take charge of their health, with a focus on the menstrual cycle.

Impact

Avni aims to provide healthier menstrual care products to customers. Their reusable cloth pads are the first tested antimicrobial cloth pads in the Indian market. The company also focuses on educating young girls, women, and men on common perceptions around menstrual and sexual health.