axio

Axio, formerly known as Capital Float, is a leading Indian fintech company specializing in digital consumer finance. Axio operates across India, with a strong presence in both metro and non-metro markets. The company’s mission is to democratize credit and make financial services accessible to underserved and new-to-credit consumers, including salaried and self-employed individuals.

Products & Services 

• Buy Now Pay Later (BNPL): Instant credit at checkout for online and offline purchases, enabling customers to pay in easy EMIs.

• Personal Loans: Quick, flexible personal loans for salaried and self-employed individuals with minimal documentation.

• Personal Finance Management App: Tools to track expenses, manage budgets and improve financial health.

• Checkout Finance Solutions: Integrated credit offerings embedded with e-commerce and merchant platforms to boost sales and conversions.

• Co-Lending Partnerships: Collaborations with banks and NBFCs to expand credit access and share lending risks.

Business Model & Revenue Streams

Axio operates as a Reserve Bank of India-registered Non-Banking Finance Company (NBFC) and follows a tech-driven, multi-channel revenue model:

• Interest Income: Earns interest from BNPL, personal loans, and EMI products extended to consumers, which is the primary revenue source.

• Processing & Service Fees: Charges processing fees on loan disbursals and service fees for managing credit and financial transactions.

• Checkout Finance Partnerships: Integrates with e-commerce and merchant platforms to offer instant credit at checkout, earning commissions and transaction-based fees from merchants.

• Co-Lending & Strategic Partnerships: Collaborates with banks and NBFCs to co-lend and scale lending operations, sharing interest and fee-based revenues.

• Personal Finance Management App: Provides value-added tools for expense tracking and financial planning, supporting user engagement and cross-selling opportunities.

Customer Segmentation

• New-to-Credit Consumers: Individuals with little or no prior credit history, often overlooked by traditional banks.

• Underserved & Non-Prime Segments: Salaried and self-employed individuals in Tier 2 and Tier 3 cities who have limited access to formal credit.

• Urban Millennials & Gen Z: Tech-savvy customers seeking instant, flexible credit solutions for online and offline purchases.

• E-commerce Shoppers: Consumers using BNPL and checkout finance at partner merchant platforms.

• Partner Merchants & Platforms (B2B): E-commerce brands and retailers integrating Axio’s credit solutions to boost sales and customer loyalty.

Growth Strategy

• Market Expansion: Deepening penetration in Tier 2 and Tier 3 cities and targeting non-prime customers traditionally ignored by banks.

• Product Innovation: Enhancing BNPL and personal loan offerings and expanding use cases for checkout finance across new verticals such as travel, electronics, and healthcare.

• Strategic Partnerships: Building alliances with leading e-commerce platforms, merchants and financial institutions to broaden distribution and scale lending.

• Technology Investment: Continuously improving proprietary tech stack for faster approvals, better risk management and superior customer experience.

• Sustainable & Responsible Lending: Prioritizing risk management and financial literacy to maintain low default rates and promote long-term financial health.