Baby Amore

Baby Amore is a leading Indian e-commerce platform and retail brand specializing in eco-friendly, organic and premium baby care products. Operates under West Star Retail and Trading Private Limited. Baby Amore serves the rapidly growing Indian baby care and maternity market, catering to health-conscious, modern parents seeking safe, sustainable and high-quality products for their children.

Core Products & Services

• E-commerce Platform: Offers over 100 brands and 2,000+ SKUs, including organic diapers, baby wipes, feeding bottles, skincare, haircare, toys, books, baby gear, maternity essentials and accessories.

• Physical Retail Stores: Launched its first concept store in Chennai and is expanding to other metro cities, providing an omnichannel shopping experience.

• Franchise Model: Enables entrepreneurs to open Baby Amore stores, leveraging the brand’s proven business model, exclusive product range and comprehensive support.

• Curated Product Range: Focuses on certified organic, eco-friendly and premium products sourced from trusted national and international brands.

• Mothercare Solutions: Includes maternity care items such as breast pumps, nursing accessories and diaper bags.

Unique Value Proposition

• Eco Friendly & Organic Focus: Baby Amore is committed to sustainability, offering only products that meet stringent safety and environmental standards.

• Omnichannel Experience: Integrates online and offline retail, allowing customers to shop seamlessly across platforms.

• Quality Assurance: Carefully curates every product, ensuring authenticity, safety, and comfort for babies and convenience for mothers.

• Customer Centric Philosophy: Built by parents for parents, with a mission to make parenting safer, easier and more mindful.

Business Model & Revenue Streams

• Direct-to-Consumer (D2C) E-commerce Sales: The primary revenue stream comes from direct sales of baby and maternity products through its online platform.

• Physical Retail & Franchise Stores: Generates revenue from company-owned and franchise outlets, offering in-store sales and expanding brand reach.

• Brand Sponsorships & Advertising: Partners with select brands for featured listings, promotions, and advertising on its digital platforms.

• Product Curation & Marketplace Commissions: Earns commissions by curating and selling third-party brands alongside its own exclusive offerings.

Customer Segmentation

• B2C: Urban and semi-urban parents, primarily mothers, seeking safe, organic and premium baby care solutions.

• B2B: Franchise partners and retail entrepreneurs leveraging the Baby Amore brand and supply chain.

Growth Strategy

• Market Expansion: Plans to open 50 concept stores in metro cities by 2025 and expand its online presence nationwide.

• Brand Partnerships: Ropes in international and domestic brands with aligned values to broaden its curated product portfolio.

• Product Innovation: Continuously sources and introduces new, high-quality and sustainable baby care products.

• Aggressive Brand Building: Invests in marketing, customer education and community engagement to strengthen brand loyalty and awareness.