Bachatt

Bachatt is a fast-growing fintech startup dedicated to empowering India’s vast self-employed and daily-earning population through innovative, accessible financial solutions.The app leverages partnerships with leading financial institutions like ICICI Prudential and SBI Mutual Fund to ensure security and trust for its users. By focusing on daily savings, Bachatt addresses a significant gap in the market, where traditional financial products have not catered effectively to the cash flow patterns of the self-employed and daily wage earners.

Business Model & Revenue Streams

Bachatt operates as a digital mutual fund distributor, primarily generating revenue through commissions on mutual fund transactions facilitated via its app.The platform is registered with the Association of Mutual Funds in India (AMFI), enabling it to distribute debt mutual funds and earn a share of the management fees from partner asset management companies. Its primary revenue sources are:

• Mutual Fund Distribution Commissions: Bachatt earns a commission for every SIP or investment made through its platform, paid by mutual fund partners like ICICI Prudential and SBI Mutual Fund.

• Future Product Expansion: The company plans to diversify its revenue streams by introducing additional financial products such as partially secured lending, fixed deposits, and credit cards, which will open up new channels like loan origination fees, referral commissions, and cross-selling opportunities.

User Segmentation

• B2C Focus: Bachatt’s primary customers are self-employed individuals and daily earners in India, particularly those with monthly incomes between INR 30,000 and INR 70,000.

Growth Strategy

• Market Expansion: Bachatt aims to scale rapidly by targeting India’s massive self-employed and daily wage segment, with a goal to reach 20-30 million users in the near term.

• Product Innovation: The company plans to continuously expand its product suite, adding new financial instruments and services to meet evolving customer needs.

• Strategic Partnerships: By aligning with top mutual funds and leveraging the networks of its investors and advisors, Bachatt accelerates both user acquisition and product credibility.

• Technology-Driven Customer Acquisition: The app’s seamless interface and UPI integration make onboarding and daily transactions frictionless, supporting viral growth among digitally savvy users.

Competitive Positioning

Bachatt’s unique value proposition lies in its daily micro-savings model, which aligns with the irregular cash flows of India’s self-employed segment—a demographic underserved by traditional financial products. Unlike competitors focused on salaried or urban populations, Bachatt’s approach is tailored for trust, flexibility, and accessibility, leveraging partnerships with top financial institutions to drive adoption and retention.

Conclusion

Bachatt is poised to disrupt India’s financial services landscape by bridging the gap between traditional savings products and the needs of the self-employed. Its innovative daily savings platform, strong leadership, blue-chip investor backing, and strategic partnerships position the company for rapid growth and long-term impact in the fintech sector.