Be Young

BeYoung is a Udaipur-based direct-to-consumer (D2C) fashion brand specializing in affordable, trend-driven apparel for men and women, BeYoung targets Gen Z and millennials in India. The brand has expanded globally, with a presence in the UAE, GCC, and Southeast Asia and operates both online and offline channels.  Its focus on affordability, hyperlocal relevance and agile supply chains positions it as a standout player in the competitive fast-fashion landscape.

Core Products & Services

• Apparel: T-shirts, shirts, jeans, joggers, winter wear and co-ord sets.

• Accessories: Boxers, perfumes, belts and wallets.

• Beyoung Originals: Exclusive collections like Season’s Fabric Flannel and limited-edition drops.

• Omnichannel Retail: 300+ offline stores (as of 2025) and a robust e-commerce platform.

Unique Value Proposition

• Affordable Premium Quality: Combines trendy designs with durable materials at accessible price points (average order value: ₹1,100–₹1,200).

• Fast Fashion Cycle: Launches 3,000+ new styles annually, refreshing collections every 15 days.

• Hyperlocal Focus: Over 70% of sales come from tier 2/3 cities, addressing underserved markets.

• Made in India: Proudly manufactures all products domestically.

Business Model & Revenue Streams

• D2C E-Commerce (80% revenue): Sales via website and mobile app, leveraging digital marketing and influencer collaborations.

• Marketplace Partnerships (15%): Sales on Flipkart, Amazon, Myntra, and Ajio to tap broader audiences.

• Offline Retail (5%): Revenue from 300+ stores in India and international markets (UAE, GCC).

• Subscription Services: Exclusive discounts and early access for subscribers.

Customer Segmentation

• B2C: Youth (18–35 years) in tier 2/3 cities seeking affordable fashion.

• B2B: Resellers and retail partners in emerging markets.

Growth Strategy

• Global Expansion: 300+ stores planned in GCC, MENA and Southeast Asia by 2026.

• Tech Innovation: AI-driven inventory management, virtual try-ons and video commerce.

• Category Expansion: Introducing plus-size collections and premium lines.

• Sustainability: Exploring eco-friendly materials and circular fashion models.