Beautywise

Beautywise is a science-backed, dermatologist-recommended beauty supplement brand focused on delivering "beauty-from-within" solutions. The Noida-based startup combines clinical research with clean, bioavailable ingredients to address skin, hair and wellness concerns. With products endorsed by over 1,000 dermatologists and available in 500+ pharmacies and premium clinics nationwide, Beautywise has positioned itself as a trusted leader in India’s rapidly growing nutraceutical market.

Core Products and Services

• Flagship supplements: Advanced Marine Collagen, Hair Rescue, Skin Brilliance, Body Shape Pro

• Dual-action capsules, collagen peptides (marine/vegan), ceramide, ayurvedic blends

• Sold via D2C, e-commerce (Amazon, Nykaa, Blinkit), clinics, pharmacies

Business Model & Revenue Streams

• Revenue from direct sales (D2C, e-commerce, clinics, pharmacies)

• D2C/e-commerce are main drivers; clinics/salons contribute ₹1.6 cr+/quarter

• Customer mix: Predominantly B2C (24–44 yrs, 30% male), growing B2B/professional segment

• FY24-25 ARR: ₹25 cr; target ₹100 cr by FY27

Top Clients & Partnerships

• Partners: Kaya Skin Clinic, Apollo Pharmacies, Amazon, Nykaa, Blinkit

• Investors: Aman Gupta (boAt), AC Ventures, marquee angels

• Long-term clinic/pharmacy tie-ups: expanding into GCC and new professional channels

Future Outlook & Strategic Priorities

• Growth: New products, omnichannel & global expansion, influencer/education marketing

• Risks: Regulatory scrutiny, competition, marketing cost management

• Targets: ₹100 cr revenue by FY27, strong profit margins, capital for R&D and expansion