BECO

Beco is a Mumbai-based direct-to-consumer (D2C) startup revolutionizing sustainable living through eco-friendly home, kitchen, and personal care products. Aims to eliminate single-use plastics by offering affordable, biodegradable alternatives that combine convenience with environmental responsibility.

Core Products & Services

• Biodegradable Household Essentials: Compostable garbage bags, bamboo-based tissues, toilet rolls, and kitchen towels.

• Plant-Based Cleaners: Laundry liquids, dishwashing gels, and floor cleaners using Cocozyme Technology (coconut enzyme-based formulas).

• Personal Care: Bamboo toothbrushes, travel kits, and facial tissues.

• Sustainable Packaging: 100% recyclable cardboard and craft paper, avoiding plastic entirely.

Unique Value Proposition

• Affordability: Challenges the perception that eco-friendly products are expensive, pricing items competitively against traditional brands.

• Zero Plastic: Entire product lifecycle—from raw materials to packaging—is plastic-free.

• Innovative Materials: Uses bamboo pulp, cornstarch-derived polymers, and non-GMO ingredients.

• Scalable Impact: Saved 500+ tonnes of plastic waste since inception (as of 2022).

Business Model & Revenue Streams

• Direct Sales (B2C): E-commerce: Sales via its website, Amazon, Flipkart, Nykaa, and quick-commerce platforms (Blinkit, Zepto). 

• Subscriptions: Replenishment models for frequent-use products like tissues and cleaners.

• Offline Retail (B2B2C): Distributor partnerships to supply 10,000+ stores, including modern trade outlets.

• B2B Partnerships: Custom solutions for corporates (e.g., ICICI, Taj Hotels) seeking sustainable procurement.

• Grants & Collaborations: Non-dilutive funding from sustainability grants and CSR partnerships.

Customer Segmentation

• B2C: Environmentally conscious households, urban millennials.

• B2B: Retail chains, hotels, offices, and corporates prioritizing ESG goals.

Growth Strategy

• Geographic Expansion: Penetrating Tier II/III cities and exploring international markets.

• Product Innovation: R&D in bio-materials (e.g., expanding Cocozyme applications).

• Offline Infrastructure: Doubling retail presence to 40,000 stores by 2025.

• Brand Awareness: Digital marketing campaigns and influencer collaborations to highlight affordability and sustainability.