Belong

Belong is a fintech platform designed exclusively for Non-Resident Indians (NRIs) to save and invest in India seamlessly through GIFT City infrastructure, combining innovative technology with cross-border financial solutions.

Core Products and Services

• USD Fixed Deposits: Partnerships with Indian banks in GIFT City offering tax-free returns, rupee depreciation protection, and straightforward repatriation to overseas or Indian accounts

• Mutual Funds: First retail inbound mutual fund for NRIs (Tata India Dynamic Equity Fund) from GIFT City

• Financial Tools and Utilities: NRI fixed deposit rates explorer, GIFT Nifty tracker, rupee-dollar monitor, and residential status calculator

• Tax Filing Services: Simplified India tax filing services tailored for overseas residents

• Digital Onboarding: Paperless 5-minute KYC process with e-sign capabilities for account opening

Business Model & Revenue Streams

• Fee-Based Services: Revenue from handling digital KYC, currency conversion, and repatriation services for NRIs investing through the platform

• Product Commissions: Revenue sharing arrangements with partner banks in GIFT City and mutual fund distributors for directing deposit and investment flows

• Subscription Services: Potential premium service tiers offering advanced financial planning tools, tax optimization services, and priority customer support

• Partnership Economics: Revenue from integrating additional financial products (planned foreign currency savings accounts, credit cards, stocks, insurance) through partnerships with regulated financial institutions

• Platform Ecosystem Revenue: Transaction-linked economics when enabling seamless cross-border money movements, compliance documentation, and investment portfolio management for NRI client base