Beshak

Beshak is an independent, unbiased insurance discovery and advisory platform designed to empower consumers with research-backed insights and expert guidance for making informed insurance decisions. The company operates as a neutral marketplace connecting customers with curated insurance advisors while maintaining zero distribution or marketing partnerships with insurance companies to eliminate bias from product recommendations.

Core Products & Services

• Health Insurance Comparison & Discovery: Comprehensive platform comparing 150+ health insurance plans across all major insurers with deep analysis of 100+ coverage features, benefits, limitations, and terms & conditions

• Mint Beshak Insurance Ratings: Collaborative rating system with Mint (India's 2nd largest financial daily) analyzing health insurance plans across 5 key dimensions—product rating, claims track record rating, premium affordability rating, policy wording simplicity, and financial limits clarity

• TruMatch Personalized Assessment Tool: AI-driven diagnostic tool generating personalized insurance recommendation reports based on customer inputs; employs "Tinder-like matching" of individual needs to suitable insurance products and advisors

• Motor Insurance Comparison: Car, bike, and two-wheeler insurance comparison across multiple insurers with transparent premium and coverage analysis

• Life Insurance Advisory: Term insurance, endowment plans, and investment-linked insurance product guidance with expert recommendations

• Expert Insurance Advisor Network: Curated panel of 75+ qualified insurance advisors with 5+ years of claims experience providing personalized consultation, policy clarification, and lifetime claims support

• Lifelong Claims Assistance: Dedicated support beyond policy purchase including documentation preparation, insurer coordination, claim tracking, and expedited settlement facilitation

• Insurance Awareness Content: Educational blog, newsletters, and social media content (31K+ followers) providing transparent, actionable insurance tips and policy guidance

Business Model & Revenue Streams

Business Model – Independent Research-Driven Neutral Advisory Platform with Zero Insurer Bias

• Strictly maintains zero marketing, distribution, or commercial partnerships with any insurance company ensuring complete research independence and unbiased recommendations

• Decouples advice from advisory: all product recommendations driven by proprietary research and technology rather than advisor influence; advisors serve purely as guides and support during purchase and claims

• Three-tier monetization while preserving neutrality: research-backed recommendations are 100% free; curated advisors provide personalized consultation without customer charges; post-purchase support including claims assistance provided at no cost

• Community-driven platform serving 35,000+ users with thousands of active conversations and 5,000+ report downloads

• Advisor Service Fees: Primary revenue from service commissions on policies sold by curated advisors; Beshak retains small service fee from advisor share while advisor receives insurance company commission

• Institutional Research Partnerships: Revenue from Mint collaboration on Mint Beshak Insurance Ratings providing joint research and rating infrastructure

• Future Premium Content Revenue: Potential monetization from premium advisory services or advanced analytics tools (not currently implemented to maintain free access positioning)

• B2B Licensing Opportunities: Emerging potential from licensing proprietary research tools and TruMatch matching algorithm to insurance institutions and advisors