Better Beauty

Better Beauty is a luxury skincare brand. Operating in the clean beauty and personal care industry, the company focuses on delivering scientifically formulated, sustainable, and biocompatible skincare products. Better Beauty caters primarily to eco-conscious consumers in India, with availability on platforms like Vanity Wagon and Nykaa, and aims to expand globally.

Core Products & Services

• Targeted Serums: Including the VC20 Intense Boost Serum and Skin Beauty Buffet Serum with niacinamide and hyaluronic acid.

• Gentle Cleansers: Such as the Skin-Balancing HA Cleanser.

• Hydration Boosters: Like the Hydration Booster Moisturizer.

• Sustainable Formulations: All products are cruelty-free, toxin-free, and free from parabens, SLS, and mineral oils.

Unique Value Proposition

• Biocompatible & Clean: Formulas designed to align with skin’s natural biology, ensuring safety and efficacy.

• Luxury Meets Sustainability: Combines high-end skincare with eco-friendly practices, including ethically sourced ingredients and recyclable packaging.

• Science-Backed Transparency: Full ingredient disclosure and clinically proven actives for concerns like hyperpigmentation, aging, and hydration.

Business Model & Revenue Streams

Better Beauty operates on a direct-to-consumer (D2C) model, leveraging digital channels and strategic partnerships:

• Direct Online Sales: Sales and exclusive partnerships with platforms like Vanity Wagon and Nykaa.

• Marketplace Commissions: Earns through third-party e-commerce platforms (e.g., Nykaa takes a commission on sales).

• Subscription Models: Offers bundled skincare routines (e.g., serums + moisturizers) to encourage repeat purchases.

Customer Segmentation

• B2C: Urban millennials and Gen Z seeking clean, luxury skincare.

• Niche Audiences: Eco-conscious consumers and those with sensitive skin.

Growth Strategy

• Product Innovation: Expanding into haircare and lifestyle products (e.g., candles, self-care kits).

• Influencer Collaborations: Partnering with beauty influencers and dermatologists to build trust.

• Market Expansion: Targeting international markets through Vanity Wagon’s global reach.

• Sustainability Initiatives: Promoting refillable packaging and carbon-neutral shipping.