BetterPlace

BetterPlace is Asia’s largest human capital SaaS platform. The company operates in the HR technology sector, specializing in end-to-end workforce management solutions for enterprises that employ frontline, blue-collar and gig workers across India, APAC, and GCC regions. BetterPlace’s unified platform covers the entire employee lifecycle—from discovery, hiring, onboarding and background verification to attendance, payroll, compliance, upskilling, vendor management, insurance and credit services.

Products & Services 

• Workforce Fulfillment: End-to-end sourcing, onboarding and staffing solutions for frontline and gig workers.

• HRMS Platform: Digital modules for hiring, onboarding, attendance, payroll, compliance and workforce analytics.

• Background Verification: Comprehensive digital KYC and employee background checks.

• Upskilling & Training: Digital training and skill development content for blue-collar workers.

• Financial Services: Employee insurance, earned wage access and credit solutions.

• Vendor & Workforce Management:Tools for managing vendors, compliance and workforce performance.

• Multi-Channel Access: Services available via SaaS platform, mobile app and integrations for enterprise clients.

Business Model & Revenue Streams

• Workforce Fulfillment Services: The largest revenue driver (over 90%), BetterPlace earns service fees by providing workforce fulfillment, staffing and gig worker solutions to enterprises. This includes sourcing, onboarding and managing frontline workers for clients in sectors like logistics, retail, security, and manufacturing.

• HRMS SaaS Subscriptions: Recurring revenue from licensing its full-suite HRMS platform (goBetter), which covers hiring, onboarding, background verification, attendance, payroll, compliance and upskilling modules.

• Onboarding & Verification Services: Fees for digital onboarding, KYC and background verification, with over 20 million checks completed to date.

• Software Licensing & Product Sales: Revenue from software modules, integrations= and value-added products for enterprise clients.

• Upskilling & Training: Monetizes digital training and upskilling content, with 300 million+ minutes of training delivered.

• Financial & Credit Services: Through BetterPlace Money, the company offers employee insurance, earned wage access and credit products, earning commissions and interest income.

• Vendor & Workforce Management: Additional fees for vendor management, compliance and workforce analytics services.

Customer Segmentation

• B2B (Primary): Enterprises in logistics, retail, security, manufacturing and gig economy sectors seeking to manage large frontline workforces efficiently.

• B2C (Emerging): Blue-collar and gig workers benefiting from upskilling, financial services and employment opportunities via BetterPlace’s platform.

Growth Strategy

• Geographic Expansion: Scaling operations in Southeast Asia (Indonesia, Malaysia, Thailand, Philippines) and the GCC through organic growth and acquisitions.

• Product Innovation: Launching new modules like earned wage access, target-based savings and localized solutions for international markets.

• Mergers & Acquisitions: Acquiring HR tech and staffing startups (e.g., OustLab, AssanJobs, OkayGo, EzeDox, Troopers, MyRobin) to expand capabilities and market reach.

• Client Base Growth: Targeting a 5x increase in enterprise clients and aiming to reach 50 million monthly users by FY25.

• Profitability & Efficiency: fandFocusing on operational efficiency, aiming for EBITDA and overall profitability by 2024.