Bharatsure

Bharatsure is a health-focused insurance infrastructure company that helps businesses offer group health benefits and coverage more efficiently. Using a tech-first approach, it bridges the gap between insurers, administrators and organisations, making the entire process of offering, managing and accessing group insurance simpler and more adaptable to today’s needs.

Core Products and Services

Group Insurance Platform: Lets businesses and organisations design and manage employee health plans suited to their teams.

API Infrastructure for Insurers: Provides technology rails that insurers can plug into to offer digital group health policy services.

Benefits Administration Tools: Gives HR teams a control panel to manage enrolments, handle claims and make member updates easily.

Digital Onboarding & Claims: Simplifies how members join and file claims, reducing paperwork and speeding up responses.

Plug-and-Play White-Label Solution: Enables membership platforms to offer health insurance under their own brand using Bharatsure’s tech.

Flexible Plan Customisation: Supports extras like OPD, mental health, dental or vision care based on what employers or users want.

Business Model and Revenue Streams

B2B2C Insurance Infrastructure: Works with companies and platforms to build integrated group health offerings for their users or teams.

API-Led Distribution: Lets insurers and TPAs use APIs to manage and deliver policies through other digital platforms.

White-Label Solutions: Provides custom-branded insurance tech that partners can use to serve their customers.

Commission from Insurance Premiums: Earns a cut from insurers on every group policy that’s bought or renewed through its system.

Subscription Fees for SaaS Tools: Charges partners to access its HR and admin tools that simplify policy management.

API Access and Integration Fees: Offers tiered pricing for platforms and insurers using its backend systems via APIs.