Bidso

Bidso is a tech-enabled contract manufacturing and OEM/ODM platform specializing in outdoor toys such as kick scooters, tricycles, and ride-ons. The company’s mission is to make India a global hub for consumer goods manufacturing, starting with toys, by delivering innovative, high-quality products at competitive prices for both domestic and international brands.

Core Products and Services

• OEM/ODM Toy Manufacturing: Specializing in wheeled toys (kick scooters, tricycles, ride-ons), with end-to-end design, prototyping, and mass production capabilities.

• Tech-Enabled Sourcing Platform: Brands can choose from a catalog of ready-to-ship products or collaborate with Bidso to develop exclusive, custom-designed models.

• Quality Control and Fulfillment: Comprehensive software platform for real-time production milestone updates, live multimedia QC reports, and transparent order tracking.

• Manufacturing Network: Operates six captive plastic injection molding and metal fabrication units across India, with a monthly capacity exceeding 100,000 units.

Business Model & Revenue Streams

• Direct Manufacturing Contracts: Brands pay Bidso for the design, development, and manufacturing of toys and general merchandise.

• ODM/OEM Services: Custom product development and white-label manufacturing for brands seeking exclusive or branded products.

• Value-Added Services: Fees for design customization, rapid prototyping, quality certifications, and logistics support.

Primary Revenue Sources

• Manufacturing and supply of finished goods to brands (core revenue stream)

• Product development and design services

• Premium services for quality assurance, compliance, and fulfillment

User/Customer Segmentation

• B2B: Targeting domestic and international brands, retailers, and importers seeking reliable, high-quality, and scalable toy manufacturing solutions.

• Enterprise: Focus on large brands requiring end-to-end product development, quality control, and supply chain transparency.

Growth Strategy

• Market Expansion: Scaling manufacturing capacity and expanding product lines to capture a larger share of the Indian and global toy markets.

• Product Innovation: Investing in R&D, 3D modeling, and rapid prototyping to launch new, innovative products and meet evolving market demands.

• Strategic Partnerships: Collaborating with leading brands and exploring export opportunities to drive international growth.

• Operational Excellence: Leveraging technology for real-time production tracking, quality control, and efficient fulfillment to build trust and long-term relationships.