Biglilpeople

Biglilpeople, digitally native kidswear brand redefining comfort and sustainability in children’s apparel. Since its inception, the company has rapidly scaled its omnichannel presence, blending contemporary design with eco-conscious values.

Key Milestones

• Brand Launch (2021): Founded in Bengaluru by Madhumita Khanduri, focusing on comfortable, sustainable kidswear for ages 0–12.
• Incorporation (2022): Registered as Biglilpeople Private Limited, formalizing its business structure and operations.
• Incubation at IIM Bangalore NSRCEL: Selected for mentorship and strategic guidance at one of India’s top startup accelerators, boosting credibility and access to resources.
• Omnichannel Expansion (2023–2025):

• • Launched flagship stores at Mantri Mall and Bhartiya Mall of Bengaluru.

  • Established a strong D2C presence and listings on Myntra, Amazon, and TataCliq.

• Product Innovation: Introduced handcrafted, 100% natural fibre collections with biodegradable trims and packaging, reinforcing its “Less is More” and eco-conscious philosophy.
• Community-Driven Team: Built a 95% women-led workforce, most of whom are mothers, ensuring authentic, parent-approved designs.
• Recognition for Sustainability: Manufacturing partners received accolades for sustainable initiatives and ethical sourcing.
• Customer Milestone: Achieved a rapidly growing customer base through both offline and online channels, positioning Biglilpeople as a trusted name in premium kidswear.

Core Products and Services

• Everyday Kidswear- Cotton half-sleeve co-ord sets, shirts, shorts, and dresses for boys and girls, featuring playful prints and soft natural fabrics.

• Infant Essentials- Soft cotton muslin co-ord sets, gentle wash towels, and bodysuits designed for babies’ delicate skin.

• Sleepwear and Loungewear- Unisex night suits, collared sleepsuits, and notched nightwear in fun prints, ensuring comfort for sleep and play.

• Ethnic and Festive Wear- Angrakha kurtas with dhoti pants, checked shirt-collar tops, and festive dresses for special occasions.

• Accessories and Baby Care- Toys, organizers, and thoughtful accessories that complement the apparel line.

• Gifting Solutions- Curated gift boxes and festive bundles, catering to birthdays, baby showers, and other celebrations.

Business Model & Revenue Streams

Biglilpeople operates a hybrid D2C and omnichannel retail model, generating revenue through:

• Direct-to-Consumer (D2C) Sales- Majority of revenue is driven by sales through the brand’s own website and flagship stores, offering full-price and exclusive collections.

• Marketplace Partnerships- Products are listed on major e-commerce platforms such as Myntra, TataCliq, and Amazon, expanding reach and accessibility.

• Offline Retail- Physical flagship and partner stores, including the recently launched outlet at Bhartiya Mall of Bengaluru, contribute to both brand visibility and revenue.

• Wholesale and B2B- Supplies to boutique stores and select retail partners; also explores corporate gifting and bulk orders for special occasions.

• Revenue Contribution- As of FY25, D2C and own retail channels account for approximately 60% of revenue, with marketplaces and offline partners contributing the remaining 40%.

• Customer Segmentation- The core customer base is B2C, targeting urban and semi-urban parents aged 25–40, with a growing segment of conscious, value-driven buyers. B2B sales remain a minor but growing component

Top Clients & Partnerships

• Marketplace Collaborations- Myntra, TataCliq, and Amazon serve as key online partners, driving significant volume and brand discovery.

• Retail Expansion- The flagship store at Bhartiya Mall of Bengaluru anchors the brand’s offline strategy, with plans to open 10+ new stores in FY26.

• Incubation and Mentorship- NSRCEL at IIM Bangalore has been instrumental in shaping the brand’s growth, providing access to mentors, funding networks, and operational best practices.

• Financial Partners- Capwise Financial Services, a structured debt provider, and a consortium of angel investors have supported the brand’s funding and expansion.

• Diversification Initiatives- By maintaining a balanced mix across D2C, marketplaces, and offline retail, Biglilpeople mitigates client concentration risk and ensures resilience against platform-specific disruptions.

Future Outlook & Strategic Priorities

• Aggressive retail expansion, with a target of 10+ new stores in the next year, and scaling digital presence to reach more families nationwide.

• Continuous product innovation, including new categories in baby care, accessories, and sustainable fabrics.

• Enhanced customer experience through investment in technology, inventory systems, and personalized service.

• Navigating supply chain challenges, especially for sustainable materials, and managing inventory across multiple channels.

• Facing increased competition from both established kidswear brands and emerging D2C players in India.