BlissClub

BlissClub is a leading Indian direct-to-consumer (D2C) brand specializing in women’s activewear. BlissClub was born from the founder’s personal quest for technical, comfortable, and stylish activewear tailored to Indian women’s needs a gap largely ignored by mainstream brands.

Core Products & Services

• Technical activewear: Leggings, sports bras, tops, tees, shorts, and accessories. Inclusive sizing and functional designs (e.g., high-waist leggings with multiple pockets, sweat-wicking sports bras)

• Community engagement: Fitness and wellness content, events, and a strong online community for women.

Unique Value Proposition

BlissClub stands out by designing products specifically for Indian women, focusing on fit, comfort, and versatility for the Indian climate and lifestyle. The brand’s community first approach fosters a sense of belonging, empowerment and body positivity. Their bold, vibrant designs and innovative features (like “boob-sweat wicking” sports bras) have set new trends in the Indian activewear space.

Business Model & Revenue Streams

BlissClub operates on a D2C model generating most of its revenue from online sales of women’s activewear through its own website and leading e-commerce platforms like Myntra, Amazon and AJIO. Its primary revenue streams are:

• Direct Online Sales: Core revenue from selling activewear and accessories via its website and third-party marketplaces.

• Physical Retail: Experience centers in major cities to enhance brand engagement and drive offline sales.

• Collaborations & Limited Editions: Special collections with influencers and athletes create buzz and incremental sales.

• Membership Fees: Premium community features (workout plans, wellness resources) offered via subscription.

• Affiliate Marketing & Partnerships: Revenue from affiliate programs and sponsored content with influencers.

Customer Segmentation

• B2C: Urban Indian women seeking functional, stylish and inclusive activewear

• Community-centric: Targeting women interested in fitness, wellness and active lifestyles

Growth Strategy

• Market Expansion: Opening physical stores and expanding across India’s metro cities.

• Product Innovation: Continual R&D for new product lines and technical apparel.

• Collaborations: Partnering with influencers and fitness experts to boost brand visibility.

• Technology Investment: Enhancing e-commerce, logistics, and customer experience through digital innovation.

• Sustainability Initiatives: Exploring eco-friendly materials and responsible sourcing to align with evolving consumer values.